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See what users are saying
Don’t just take our word for it — see what our users say about Funnel.
Ibrahim E.
"Funnel is my favorite martech, by far, eats Supermetrics for breakfast"
Funnel is my favorite martech, by far, eats Supermetrics for breakfast. After using Funnel, I am able to extract all my favorite data and visualize it. Combine data, view everything in one place and build custom connectors. Just buy it. Simple as that.
Benjamin E.
"We previously used Supermetrics, which required internal developer support regularly"
We previously used Supermetrics, which required internal developer support regularly. New users can be trained on Funnel, very quickly.
Betül
"Funnel makes my daily life easier"
Easy to navigate, fast support, so many connection options, currency management, multiple data export option
“We were relying on Supermetrics to feed Google Sheets, which we then transformed and connected to Looker Studio. The data refreshes were constantly breaking, and the process was not efficient at all.”
Director, Business Analytics
“The Supermetrics API used to go out all the time and would cause all of our reporting to crash. We would have to reconnect everything.”
VP of Media Management
Funnel vs Supermetrics ratings
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Trusted by 2000+ of the most data-driven companies
Connect any marketing platform
Need more than Supermetrics' 120+ connectors? Funnel integrates with over 500 marketing platforms, ensuring that there are no gaps in your reporting.
Built-in dashboards
Both Supermetrics and Funnel have connection options to data visualization tools. But data visualization is even easier with our integrated Funnel Dashboards.
Advanced measurement
Look deeper into what’s working and why with Funnel’s advanced measurement options including multi touch attribution (MTA) and marketing mix modeling (MMM).
Data integration
Get clean, connected marketing data where it needs to go — any destination, zero ETL maintenance.
Advanced measurement
See the true impact of your campaigns with AI-modeling, deep insights and precise recommendations.
Marketing reporting
Save hours of work with automated reports. With real-time, accurate data, you’re always ready to share results.
Funnel vs Supermetrics features
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| Connectors | 500+ | 150+ |
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| Destinations | 46 | 15 |
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| Data exploration |
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| Marketing mix modeling |
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| Multi-touch attribution |
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| ISO 27001, SOC2, GDPR compliant |
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