LinkedIn Revenue Attribution

The Revenue Attribution Report is a report that allows you to attribute your Customer Relationship Management (CRM) data to ad activities on LinkedIn. With the Revenue Attribution Report, marketers can use more data points than clicks or conversions to analyze how their marketing investments influence business outcomes (for example, sales revenue, pipeline generated, and win rates).In the report, you can view metrics such as: - Topline metrics - Include revenue won, return on ad spend, and pipeline amount. There are metrics meant to help you get an understanding of the overall effectiveness of LinkedIn as a marketing channel. - Sales funnel metrics - Include leads, open opportunities, and closed-won opportunities. These metrics can help you better understand how LinkedIn marketing drove leads and opportunities. - Conversion metrics - Include lead conversion rate, opportunity win rate, and average days to close. Let's you see the overall quality and conversion rate of LinkedIn-driven leads.