Share your data from Funnel to Google BigQuery

Use Funnel to connect all your marketing data, and share it to your Google BigQuery instance.

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The Funnel Google BigQuery integration

Connect, store, organize, and share your marketing data with Funnel and stay on top of your marketing performance.

The Funnel Google BigQuery integration

Connect, store, organize, and share your marketing data with Funnel.

Easy to set up

Straightforward and user-friendly set up. Authenticate, create a data share, and start leveraging your data in Google BigQuery.

Secured with oAuth  

Our BigQuery integration uses OAuth for secure data transfer, ensuring robust authentication and protection of sensitive information.

A scalable solution

Adapt seamlessly to increasing data volumes and complexity, making it ideal for growing businesses and their evolving data needs.

Centralize data

Bring all your marketing data from Funnel to BigQuery, where you can also store your other data. Such as from an ERP systems.

How to connect Funnel to Google BigQuery

How to connect BigQuery

Google BigQuery

Step 1 - Create a Data Share export in Funnel

Get your data from Funnel into BigQuery by creating a new Data Share in Funnel. Enter the ID of your Google Cloud Project, and don't forget to test your configuration.  

Step 2 - Choose what data to export

Choose what dimensions and metrics you want to include in your Data Share. When your done, enable the Share to Google BigQuery.

Step 3 - Report on and work with your data

Work with your data directly in BigQuery or in a visualisation tool, depending on what you like!

Loved by more than 2,000 customers from around the world

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Loved by more than 2,000 customers from around the world

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“Funnel has allowed us to easily group all data from our paid media channels and make it quickly accessible for the development of dashboards. It has helped us to visualize the data points we want to use to effectively make better marketing decisions.”

Kevin Penne
Marketing Automation Specialist at Van de Velde

“The integration with Funnel has allowed us to seamlessly complete our tech stack that supports client-facing reporting, and our proprietary media planning technology.”

Alysia Ehle
VP Media Management at Arm Candy

Get your data from anywhere into Funnel

With Funnel, the possibilities for data integration are virtually limitless. Unlock the full potential of your data.

Work together in Funnel

Funnel helps different teams work better with marketing data. See how different teams benefit from a marketing data hub.

Work together in Funnel

Funnel helps different teams work better with data. See how different teams benefit from a marketing data hub.

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Marketers monitor and report on performance

Marketers love Funnel, because it allows them to learn more about how different marketing campaigns perform.

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Data analysts get insights and report at scale

Data analysts use Funnel to dive deeper into marketing, sales and CRM data to gain insights that fuel their strategies.

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IT teams enjoy up-to-date API connections

IT teams don’t have to maintain any API connectors. With Funnel, they basically outsource API connector maintanance.

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Why Google BigQuery?

Google BigQuery is a widely used data warehouse solution, offering speed and scalability for handling large datasets. Its serverless architecture enables efficient, infrastructure-free data analysis. Compatible with Google Cloud services, it supports advanced analytics and machine learning, handling real-time data streaming and complex queries effectively. BigQuery stands out for its secure, cost-effective approach to modern data analytics, catering to businesses focusing on data-driven decisions.

Need help?

For a complete overview of all settings, please visit our Help Center

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Help article
Sharing Funnel data to Google BigQuery

Help article
Google BigQuery for beginners

Case study
Digital Reach has a 12x return on investment

Blog post
Marketing data warehouse: everything you need to know