Carl Ronander

Articles byCarl Ronander

Carl is the VP of brand and communication at Funnel. He has more than 16 years of experience working in brand strategy and management.
A bigger brand

The next chapter for the Funnel brand

Making major changes to a brand is not something that one should approach casually. In fact, many scholars recommend that you avoid it altogether. Why...

what is brand marketing

What is brand marketing?

"Your brand is what people say about you when you're not in the room." These words from Amazon's founder, Jeff Bezos, provide an entry into the captiv...