Dan McGaw

Articles byDan McGaw

Dan McGaw is an award-winning entrepreneur and speaker. He is the founder and CEO of UTM.io, a UTM spreadsheet killer, and data governance tool used by Shopify, Unilever, Taxjar.com, and more. Named one of the godfathers of marketing technology and one of the original growth hackers, Dan has decades of experience. Before founding UTM.io, Dan succeeded Neil Patel as the head of marketing at Kissmetrics and since then has gone on to start multiple successful ventures in the marketing analytics industry.
From Attribution Modeling to Reporting: a Multi-Touch Attribution Solution with Funnel & Looker

From Attribution Modeling to Reporting: a Multi-Touch Attribution Solution with Funnel & Looker

Since the beginning of marketing, businesses have attempted to understand the influence their marketing activities have on their bottom-line. Today, M...