Funnel Blog

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Dan McGaw

Dan McGaw is an award-winning entrepreneur and speaker. He is the founder and CEO of, a UTM spreadsheet killer, and data governance tool used by Shopify, Unilever,, and more. Named one of the godfathers of marketing technology and one of the original growth hackers, Dan has decades of experience. Before founding, Dan succeeded Neil Patel as the head of marketing at Kissmetrics and since then has gone on to start multiple successful ventures in the marketing analytics industry.

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