Articles by Dan McGaw

UTM and UTM convention best practices

UTM Tagging: How the Tracking Works UTMs are brief snippets of tracking code that are appended to the end of URLs. They divulge a range of key data po...

From Attribution Modeling to Reporting: a Multi-Touch Attribution Solution with Funnel & Looker

Since the beginning of marketing, businesses have attempted to understand the influence their marketing activities have on their bottom-line. Today, M...