Funnel Blog / Ishan Shekhar
Ishan Shekhar

Articles by Ishan Shekhar

As a Product Manager at Funnel, Ishan designs data products that help customers seamlessly connect, clean and transform their marketing data into insights.

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    Data integration challenges visualized as puzzle pieces not fitting together
    Data

    6 costly marketing data integration challenges (and how to fix them)

    You’re deep in a report, five tabs open and none of the numbers line up. Was it the API update? A naming mismatch? A spreadsheet that wasn’t versioned...

    Ishan Shekhar 7 minute read
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    A forklift in a warehouse moving boxes
    Data

    Best data warehouses in 2025

    Research conducted by IBM and Gartner reveals that poor-quality data can lead to businesses losing an estimated 20 to 35% of their annual revenue. Fra...

    Ishan Shekhar 10 minute read
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    what is a data model

    What is a data model? Data modeling explained

    Data models can be powerful tools for many professionals, including marketers and analysts. They can help present a clearer picture of what tactics co...

    Ishan Shekhar 6 minute read
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