Welcome to d(ata)licious

Your source for best practices, tips, and helpful hints to become a more data-driven marketer

View updates by feature or month

Ishan Shekhar

Data Engineer at Funnel. Passionate about data, and enabling companies to become more data-driven.

Recent Posts

What's a data model, & how does it work in Google Analytics 4?

Data models can be powerful tools for marketers and analysts. They can help present a clearer picture of what tactics contribute most to overall performance. They can also help you better understand the live dynamics of how your efforts on diffe...
Read More

Marketing data warehouse: everything you need to know

Hey there, marketer! You have probably heard of Funnel, or even better, you are using it. If so, you already know that getting an overview of all your data across platforms has never been easier. But what about your BI & Analytics Team? Are ...
Read More