6 costly marketing data integration challenges (and how to fix them)
You’re deep in a report, five tabs open and none of the numbers line up. Was it the API update? A naming mismatch? A spreadsheet that wasn’t versioned...
As a Product Manager at Funnel, Ishan designs data products that help customers seamlessly connect, clean and transform their marketing data into insights.
You’re deep in a report, five tabs open and none of the numbers line up. Was it the API update? A naming mismatch? A spreadsheet that wasn’t versioned...
Research conducted by IBM and Gartner reveals that poor-quality data can lead to businesses losing an estimated 20 to 35% of their annual revenue. Fra...
Data models can be powerful tools for many professionals, including marketers and analysts. They can help present a clearer picture of what tactics co...
Hey there, marketer! You have probably heard of Funnel, or even better, you are using it for all your marketing data. If so, you already know that get...