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6 costly marketing data integration challenges (and how to fix them)
You’re deep in a report, five tabs open and none of the numbers line up. Was it the API update? A naming mismatch? A spreadsheet that wasn’t versioned...
Best data warehouses in 2025
Research conducted by IBM and Gartner reveals that poor-quality data can lead to businesses losing an estimated 20 to 35% of their annual revenue. Fra...
What is a data model? Data modeling explained
Data models can be powerful tools for many professionals, including marketers and analysts. They can help present a clearer picture of what tactics co...
Marketing data warehouse: everything you need to know
Hey there, marketer! You have probably heard of Funnel, or even better, you are using it for all your marketing data. If so, you already know that get...