Kathryn Stockton

Articles byKathryn Stockton

From performance marketing to operations, Kathryn has in-depth experience in marketing and a background working in digital advertising agencies.
what is incrementality

Incrementality: what, why, and how to?

With budget constraints tightening and increasing economic uncertainty, marketing measurement is the guiding light for all those within the industry, ...

digital marketing attribution

The digital marketing attribution problem

The wrong answer to the right question Attribution seems to be the word on every marketer’s lips right now. Listen in on any topical marketing discuss...

two women showing each other their peak season shopping

Best practices for peak season reporting

Most retail businesses experience their peak season between Halloween and New Year. It can include Black Friday, Cyber Monday, Christmas, Hanukkah, an...

Image of a screen with ad data on it, visualized

Why modern marketers shouldn’t focus on ROAS alone

Marketing is one of the fastest adapting roles out there - digital advertising, media buying, and performance marketing in particular. The role of a m...