Funnel Blog / Kathryn Stockton
Kathryn Stockton

Articles by Kathryn Stockton

From performance marketing to operations, Kathryn has in-depth experience in marketing and a background working in digital advertising agencies.

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    what is incrementality
    Data

    What is incrementality? The marketer's guide for 2025.

    So you launched a bunch of new ads, and got 1000 conversions. Great. But how do you know how many of those conversions were driven by your ads? Enter ...

    Kathryn Stockton 10 minute read
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    digital marketing attribution
    Data

    The digital marketing attribution problem

    The wrong answer to the right question Attribution seems to be the word on every marketer’s lips right now. Listen in on any topical marketing discuss...

    Kathryn Stockton 7 minute read
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    two women showing each other their peak season shopping
    Data

    Best practices for peak season reporting

    Most retail businesses experience their peak season between Halloween and New Year. It can include Black Friday, Cyber Monday, Christmas, Hanukkah, an...

    Kathryn Stockton 5 minute read
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    Image of a screen with ad data on it, visualized

    Why modern marketers shouldn’t focus on ROAS alone

    Marketing is one of the fastest adapting roles out there - digital advertising, media buying, and performance marketing in particular. The role of a m...

    Kathryn Stockton 7 minute read
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