Incrementality: what, why, and how to?
With budget constraints tightening and increasing economic uncertainty, marketing measurement is the guiding light for all those within the industry, ...
March 3, 2023With budget constraints tightening and increasing economic uncertainty, marketing measurement is the guiding light for all those within the industry, ...
March 3, 2023 Kathryn StocktonThe wrong answer to the right question Attribution seems to be the word on every marketer’s lips right now. Listen in on any topical marketing discuss...
January 3, 2023 Kathryn StocktonMost retail businesses experience their peak season between Halloween and New Year. It can include Black Friday, Cyber Monday, Christmas, Hanukkah, an...
December 6, 2022 Kathryn StocktonMarketing is one of the fastest adapting roles out there - digital advertising, media buying, and performance marketing in particular. The role of a m...
October 13, 2022 Kathryn Stockton