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Megan Lozicki

Articles byMegan Lozicki

marketing resolutions 2024

What’s in and what’s out in 2024?

It's the start of a new year – a time when many marketers take a moment to reflect on the previous year. We consider what went well, what surprised us...

upskilling in marketing

What upskilling in marketing means in the era of AI

In digital marketing, change is the only true constant. Out of all of the recent advancements, the rapid development of new artificial intelligence (A...

generative AI content marketing

Generative AI for content creation: 6 tips and tools

There is a massive opportunity for marketers to utilize artificial intelligence (AI) in their content creation. According to Funnel’s latest research,...

AI disrupting agencies

5 ways AI is disrupting the agency world

Will AI be a dream for digital marketing agencies? Or will it be a nightmare? The answer is always somewhere in between, and no one knows how it will ...

5 quick tips for your Black Friday campaigns

Black Friday tips from an e-commerce expert

Black Friday is an intense time for all those working in retail and e-commerce. For digital marketers, it is what you prepare for months in advance th...

how AI will affect marketing

5 statistics on AI and how it will impact marketing

Spoiler alert: it's not all doom and gloom. AI has been around for a long time – roughly since the 1950s. However, with the launch of tools like Midjo...

Disco ball at a party

Setting up your first-party data strategy: 6 smart ways to start

Third-party cookies are disappearing. We’ve accepted that as digital marketers. In the beginning, it felt like a shock, and a little kick to the gut. ...

The 7 different types of marketing reports explained

A question that many business owners ask their marketing team is, “How are we doing?” The marketing team addresses the query with a marketing report. ...

Snowflake Data Summit 2021

Closing the gap between data engineering & marketing with Funnel and Snowflake

We’re excited to be a part of the Snowflake Data Summit 2021: Data Together Now. When we chose to partner with Snowflake, over a year ago now, we did ...

Overcoming Facebook’s Aggregated Events Measurement with Google Analytics data

Overcoming Facebook’s Aggregated Events Measurement with Google Analytics data

With Apple’s recent release of iOS 14.5, marketers are expected to have a hard time optimizing their media spend on Facebook Ads. Though iOS 14.5 intr...