Funnel Blog

Third-party cookies will go. When they do, what’ll happen to your marketing?    Our webinar on preparing your marketing strategies and measurement for when third-party cookies vanish brought many questions. I want to share some of the frequently...

A question that many business owners ask their marketing team is, “How are we doing?” The marketing team addresses the query with a marketing report.  Marketing reports sit at the core of the marketing strategy. A marketing report acts as a moni...

Cart abandonment is one of the problems that's been bothering eCommerce retailers and marketers alike. Luckily, modern technology gives marketing professionals the opportunity to reach out to website or app visitors again, and be visible during ...