What’s in and what’s out in 2024?
It's the start of a new year – a time when many marketers take a moment to reflect on the previous year. We consider what went well, what surprised us...
Published January 10, 2024
What upskilling in marketing means in the era of AI
In digital marketing, change is the only true constant. Out of all of the recent advancements, the rapid development of new artificial intelligence (A...
Published November 23, 2023
Generative AI for content creation: 6 tips and tools
There is a massive opportunity for marketers to utilize artificial intelligence (AI) in their content creation. According to Funnel’s latest research,...
Published November 14, 2023
5 ways AI is disrupting the agency world
Will AI be a dream for digital marketing agencies? Or will it be a nightmare? The answer is always somewhere in between, and no one knows how it will ...
Published October 17, 2023
Black Friday tips from an e-commerce expert
Black Friday is an intense time for all those working in retail and e-commerce. For digital marketers, it is what you prepare for months in advance th...
Published October 16, 2023
5 statistics on AI and how it will impact marketing
Spoiler alert: it's not all doom and gloom. AI has been around for a long time – roughly since the 1950s. However, with the launch of tools like Midjo...
Published October 2, 2023
Setting up your first-party data strategy: 6 smart ways to start
Third-party cookies are disappearing. Well, maybe they are or maybe they’re not – we’re just going to have to wait and see. But whatever happens, broa...
Published August 25, 2022
The 7 different types of marketing reports explained
A question that many business owners ask their marketing team is, “How are we doing?” The marketing team addresses the query with a marketing report. ...
Published July 7, 2021
Closing the gap between data engineering & marketing with Funnel and Snowflake
We’re excited to be a part of the Snowflake Data Summit 2021: Data Together Now. When we chose to partner with Snowflake, over a year ago now, we did ...
Published June 1, 2021
Overcoming Facebook’s Aggregated Events Measurement with Google Analytics data
With Apple’s recent release of iOS 14.5, marketers are expected to have a hard time optimizing their media spend on Facebook Ads. Though iOS 14.5 intr...
Published May 11, 2021