Funnel Blog

a blog about advertising & analytics

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Megan Lozicki

Recent Posts

Get your marketing ready for the end of third-party cookies

Written by Megan Lozicki
6 minute read
Third-party cookies will go. When they do, what’ll happen to your marketing?    Our webinar on preparing your marketing strategies and measurement for when third-party cookies vanish brought many questions. I want to share some of the frequently...
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The 7 different types of marketing reports explained

Written by Megan Lozicki
6 minute read
A question that many business owners ask their marketing team is, “How are we doing?” The marketing team addresses the query with a marketing report.  Marketing reports sit at the core of the marketing strategy. A marketing report acts as a moni...
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How to use Abandoned Cart Retargeting

Written by Megan Lozicki
5 minute read
Cart abandonment is one of the problems that's been bothering eCommerce retailers and marketers alike. Luckily, modern technology gives marketing professionals the opportunity to reach out to website or app visitors again, and be visible during ...
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