Funnel Blog

a blog about advertising & analytics

2781071895 blog
View updates by feature or month

Megan Lozicki

Recent Posts

Same mission, but with an explosive new brand

Written by Megan Lozicki
2 minute read

Fredrik, our fearless CEO, walks into the Marketing area to find Juuso, VP of Growth, stuck staring at his whiteboard. “Juuso, you’ve been staring at this equation for days! Give it a rest!” 

Read More

Closing the gap between data engineering & marketing with Funnel and Snowflake

Written by Megan Lozicki
5 minute read

We’re excited to be a part of the Snowflake Data Summit 2021: Data Together Now. When we chose to partner with Snowflake, over a year ago now, we did so because we saw a massive opportunity to help make marketing data more easily accessible to businesses.  

Read More

What is iOS 14.5 and what do marketers need to know?

Written by Megan Lozicki
One minute read

Since last year in 2020 when Apple announced their new App Tracking Transparency Framework (ATT) that will roll out with their iOS 14.5 update, businesses and advertising platforms and services have been scrambling to figure out what this means for them. 

Read More

Data Studio Templates for Ecommerce Marketers

Written by Megan Lozicki
7 min read

As an ecommerce marketer you have access to a lot of data about the effectiveness of your marketing campaigns. The challenge comes when you’re looking at this data in a thousand different places and trying to put the pieces together. In order to make decisions with confidence, and within the day or week, you need to have your marketing data in one central location and in a set of dashboards that allow you to see everything.

Read More

How to measure the success of your Q5 Campaigns

Written by Megan Lozicki
5 min read
For e-commerce marketers it’s all about the lead up to the holiday season during Q4, and for many e-commerce companies it can be the most profitable time of the year. All of your potential buyers are primed and ready to see your Black Friday and Cyber Monday ads, and those same people will be eagerly awaiting your Christmas gift suggestions and deals.
Read More