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What’s in and what’s out in 2024?
It's the start of a new year – a time when many marketers take a moment to reflect on the previous year. We consider what went well, what surprised us...
What upskilling in marketing means in the era of AI
In digital marketing, change is the only true constant. Out of all of the recent advancements, the rapid development of new artificial intelligence (A...
Generative AI for content creation: 6 tips and tools
There is a massive opportunity for marketers to utilize artificial intelligence (AI) in their content creation. According to Funnel’s latest research,...
5 ways AI is disrupting the agency world
Will AI be a dream for digital marketing agencies? Or will it be a nightmare? The answer is always somewhere in between, and no one knows how it will ...
Black Friday tips from an e-commerce expert
Black Friday is an intense time for all those working in retail and e-commerce. For digital marketers, it is what you prepare for months in advance th...
5 statistics on AI and how it will impact marketing
Spoiler alert: it's not all doom and gloom. AI has been around for a long time – roughly since the 1950s. However, with the launch of tools like Midjo...
Setting up your first-party data strategy: 6 smart ways to start
Third-party cookies are disappearing. Well, maybe they are or maybe they’re not – we’re just going to have to wait and see. But whatever happens, broa...
The 7 different types of marketing reports explained
A question that many business owners ask their marketing team is, “How are we doing?” The marketing team addresses the query with a marketing report. ...
Overcoming Facebook’s Aggregated Events Measurement with Google Analytics data
With Apple’s recent release of iOS 14.5, marketers are expected to have a hard time optimizing their media spend on Facebook Ads. Though iOS 14.5 intr...
How to use Abandoned Cart Retargeting
Cart abandonment is one of the problems that's been bothering eCommerce retailers and marketers alike. Luckily, modern technology gives marketing prof...
