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Your source for best practices, tips, and helpful hints to become a more data-driven marketer

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Megan Lozicki

Recent Posts

Setting up your first-party data strategy

Written by Megan Lozicki
Third-party cookies are disappearing. We’ve accepted that as digital marketers. In the beginning, it felt like a shock, and a little kick to the gut. We were all left asking ourselves how we are supposed to run our retargeting campaigns and othe...
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Get your marketing ready for the end of third-party cookies

Written by Megan Lozicki
Third-party cookies will go. When they do, what’ll happen to your marketing?    Our webinar on preparing your marketing strategies and measurement for when third-party cookies vanish brought many questions. I want to share some of the frequently...
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The 7 different types of marketing reports explained

Written by Megan Lozicki
A question that many business owners ask their marketing team is, “How are we doing?” The marketing team addresses the query with a marketing report.  Marketing reports sit at the core of the marketing strategy. A marketing report acts as a moni...
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Closing the gap between data engineering & marketing with Funnel and Snowflake

Written by Megan Lozicki
We’re excited to be a part of the Snowflake Data Summit 2021: Data Together Now. When we chose to partner with Snowflake, over a year ago now, we did so because we saw a massive opportunity to help make marketing data more easily accessible to b...
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Overcoming Facebook’s Aggregated Events Measurement with Google Analytics data

Written by Megan Lozicki
With Apple’s recent release of iOS 14.5, marketers are expected to have a hard time optimizing their media spend on Facebook Ads. Though iOS 14.5 introduces the PCM framework (Private Click Measurement) for web-based measurement, this framework ...
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How to use Abandoned Cart Retargeting

Written by Megan Lozicki
Cart abandonment is one of the problems that's been bothering eCommerce retailers and marketers alike. Luckily, modern technology gives marketing professionals the opportunity to reach out to website or app visitors again, and be visible during ...
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