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Behavioral vs. contextual targeting: the difference explained
Marketers have relied on behavioral targeting for years to leverage data about consumer behavior and create relevant messages that resonate deeply and...
Marketing data tools you can’t live without
In today's digital age, marketing has become increasingly data-driven. With so much information available, it can be overwhelming for marketers to mak...
Performance marketing vs. brand marketing - and how they work together
What results do you expect from your marketing campaigns? How you answer that question probably depends on whether you focus on a performance marketin...
The ultimate guide to digital marketing reporting (including KPIs, templates and tools)
As a marketer, you are under a lot of pressure. You make decisions that can directly impact the company you work for. So, why would you cruise through...
Looker Studio Templates for Ecommerce Marketers
As an ecommerce marketer you have access to a lot of data about the effectiveness of your marketing campaigns. The challenge comes when you’re looking...
