Performance marketing vs. brand marketing - and how they work together
What results do you expect from your marketing campaigns? How you answer that question probably depends on whether you focus on a performance marketin...
The ultimate guide to digital marketing reporting
As a marketer, you are under a lot of pressure. You make decisions that can directly impact the company you work for. So, why would you cruise through...
Looker Studio Templates for Ecommerce Marketers
As an ecommerce marketer you have access to a lot of data about the effectiveness of your marketing campaigns. The challenge comes when you’re looking...
