Top marketing data sources for a data & insights driven strategy
For performance marketers and digital strategists, data is the key to success. Marketing teams are analyzing more customer and business data than ever...
December 21, 2022
Behavioral vs. contextual targeting: the difference explained
Marketers have relied on behavioral targeting for years to leverage data about consumer behavior and create relevant messages that resonate deeply and...
December 15, 2022
Marketing data tools you can’t live without
In today's digital age, marketing has become increasingly data-driven. With so much information available, it can be overwhelming for marketers to mak...
November 16, 2022
Performance marketing vs. brand marketing - and how they work together
What results do you expect from your marketing campaigns? How you answer that question probably depends on whether you focus on performance marketing ...
November 1, 2022
The ultimate guide to digital marketing reporting
Marketing reporting is a key part of a modern marketer’s role. It doesn't matter if you work in an agency, as a freelancer or if you are part of an in...
September 13, 2022
Looker Studio Templates for Ecommerce Marketers
As an ecommerce marketer you have access to a lot of data about the effectiveness of your marketing campaigns. The challenge comes when you’re looking...
November 19, 2020