The ultimate marketing campaign checklist
Planning and launching a marketing campaign is like embarking on a journey across a sea of opportunities. It's an intricate blend of art and science, ...
How to use your marketing data in SiftLab
1. Pre-conditions You need to use Google Analytics UTM tagging, including: utm_source utm_medium Utm_campaign 2. Connect your ad platforms Navigate to...
Choosing a marketing agency in 4 steps
If you’re in a leadership role, you’re often faced with navigating turbulent seas. And while your crew (your employees) can help you maintain course a...
Three approaches to SEO goal setting
Tracking results is essential in digital marketing. Not only in advertising and performance marketing, but also in SEO. And while you can track SEO pe...
The art and science of marketing channel strategy
Navigating the digital marketing landscape? Make sure your marketing channel strategy is on point. The right strategy can steer your campaign toward s...
Learn Google Analytics 4 with this list of top resources
If you’re familiar with Google Ads and using Google to optimize your ad campaigns, there’s another Google product you should consider to track, analyz...
Digital marketing budget allocation in six steps
Do you want to allocate your digital marketing budget across channels? Read on learn the smart way to structure your budget, and don't forget to downl...
Top marketing data sources for a data & insights driven strategy
For performance marketers and digital strategists, data is the key to success. Marketing teams are analyzing more business and customer data than ever...
Behavioral vs. contextual targeting: the difference explained
Marketers have relied on behavioral targeting for years to leverage data about consumer behavior and create relevant messages that resonate deeply and...
Marketing data tools you can’t live without
In today's digital age, marketing has become increasingly data-driven. With so much information available, it can be overwhelming for marketers to mak...
