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Thomas Frenkiel

Articles byThomas Frenkiel

Thomas has over 10 years of marketing experience. After working in media and SEO agencies for 8 years, he joined Funnel in 2022.
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Learn Google Analytics 4 with this list of top resources

If you’re familiar with Google Ads and using Google to optimize your ad campaigns, there’s another Google product you should consider to track, analyz...

Digital marketing budget allocation in six steps

Do you want to allocate your digital marketing budget across channels? Read on learn how to do it the smart way. The relevance of online marketing has...

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Top marketing data sources for a data & insights driven strategy

For performance marketers and digital strategists, data is the key to success. Marketing teams are analyzing more business and customer data than ever...

A hand pointing to a graph in the context of behavioural versus contextual targeting

Behavioral vs. contextual targeting: the difference explained

Marketers have relied on behavioral targeting for years to leverage data about consumer behavior and create relevant messages that resonate deeply and...

Marketing data tools you can’t live without

In today's digital age, marketing has become increasingly data-driven. With so much information available, it can be overwhelming for marketers to mak...

Performance marketing vs. brand marketing - and how they work together

What results do you expect from your marketing campaigns? How you answer that question probably depends on whether you focus on a performance marketin...

Paint a clear picture with good marketing reporting

The ultimate guide to digital marketing reporting

Marketing reporting is a key part of a modern marketer’s role. It doesn't matter if you work in an agency, as a freelancer or if you are part of an in...

Data Studio Templates for Ecommerce Marketers

Looker Studio Templates for Ecommerce Marketers

As an ecommerce marketer you have access to a lot of data about the effectiveness of your marketing campaigns. The challenge comes when you’re looking...