Learn Google Analytics 4 with this list of top resources
If you’re familiar with Google Ads and using Google to optimize your ad campaigns, there’s another Google product you should consider to track, analyz...
Published January 24, 2023
Digital marketing budget allocation in six steps
Do you want to allocate your digital marketing budget across channels? Read on learn the smart way to structure your budget, and don't forget to downl...
Published January 12, 2023
Top marketing data sources for a data & insights driven strategy
For performance marketers and digital strategists, data is the key to success. Marketing teams are analyzing more business and customer data than ever...
Published December 21, 2022
Behavioral vs. contextual targeting: the difference explained
Marketers have relied on behavioral targeting for years to leverage data about consumer behavior and create relevant messages that resonate deeply and...
Published December 15, 2022
Marketing data tools you can’t live without
In today's digital age, marketing has become increasingly data-driven. With so much information available, it can be overwhelming for marketers to mak...
Published November 16, 2022
Performance marketing vs. brand marketing - and how they work together
What results do you expect from your marketing campaigns? How you answer that question probably depends on whether you focus on a performance marketin...
Published November 1, 2022
The ultimate guide to digital marketing reporting
Marketing reporting is a key part of a modern marketer’s role. It doesn't matter if you work in an agency, as a freelancer or if you are part of an in...
Published September 13, 2022
Looker Studio Templates for Ecommerce Marketers
As an ecommerce marketer you have access to a lot of data about the effectiveness of your marketing campaigns. The challenge comes when you’re looking...
Published November 19, 2020