The best way to get your Microsoft Advertising data into Google Sheets

Automate data collection with Funnel. Spend less time manually collecting and transforming data, so you can focus on getting insights.

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Get Microsoft Advertising data to Funnel and share the data into Google Sheets in 4 simple steps

  1. Create a free account 1 min
  2. Connect to Microsoft Advertising 3 min
  3. Funnel downloads your data 3 - 10 min
  4. Share your data 2 min
Short Funnel explainer video

Marketers from around the world use Funnel to work with Microsoft Advertising

Automatically get your data into a Google Sheet

Connect any data source and use Funnel for data transformation

Work together with colleagues in Google Sheets

Create an omni-channel overview of all you marketing efforts

Platform connectors

Microsoft Advertising is just one of our many connectors - you can use 200+ others

Funnel uses the Microsoft Advertising API to get the data you need from Microsoft Advertising. But if you are a modern marketer, you likely have many data sources. Advertising platforms, social media and your website all generate massive amounts of data. Use Funnel to bring all that data together in one place, automatically.

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Industry’s most robust and reliable out of the box integrations

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Funnel removes silos, democratizing access to data regardless of the source

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Organize and transform your data in ways that make sense

Funnel allows you to create custom metrics and dimensions. This makes it easy to report on ROAS, ROI, CPL and other calculated metrics.

Automate unnecessary work

Automate unnecessary work

Automate hours of manual work to clean, group or map data. Save time and avoid errors.

No code data transformation

No code data transformation

Use recommended out of the box rules to normalise data without writing any code.

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Auto currency conversion

Funnel converts monetary metrics automatically so you can report across markets in a single currency.

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User reviews of Funnel

“If I could go back in time and talk to myself before we got Funnel, I'd say: Why haven't you done this yet?”

Bryce Hamlin - Director of BA
Bryce Hamlin

Director of BA

“Funnel saves us 8-10 hours per month and has allowed us to eliminate up to 60% of our marketing costs in specific areas.”

Anwar Ayad - Head of marketing
Anwar Ayad

Head of marketing

“With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes.”

Juriën Calis - Data Analyst
Juriën Calis

Data Analyst

Microsoft Advertising
Google Sheets
What is Microsoft Advertising?

Bing is one of the top search engines in the world, and it is used by millions of people each day to find information online. It was launched in 2009 as a successor to Microsoft's previous search engines, including MSN Search and Live Search. Bing provides users with search results in the form of web pages, images, videos, news articles, and maps. Like other search engines, Bing uses algorithms to analyze and index web content, and it ranks search results based on factors such as relevance, popularity, and authority. Bing also provides features such as autocomplete suggestions, spell-checking, and search filters to help users refine their queries and find the information they need more quickly.

How do marketers use Microsoft Advertising?

To advertise on Bing, people can use the Microsoft Advertising platform. First, they need to create an account on Microsoft Advertising by visiting its website and signing up for an account. After creating the account, they can choose the type of campaign they want to run, such as search ads, shopping ads, or audience ads. To reach the right audience, advertisers can define targeting criteria such as location, age, gender, interests, and more. They can then create an ad group with different ad copy and targeting criteria. In the ad group, they can create Bing ads with ad copy, images, and a call-to-action to encourage clicks. To set their budget, advertisers can choose a daily or monthly budget and adjust it based on their ad performance. They can track the performance of their ads using the Microsoft Advertising platform, which provides metrics such as clicks, impressions, and conversions. Based on the ad performance, they can adjust their targeting or ad copy to optimize their campaign.

What is the advantage of using Funnel for Microsoft Advertising?

For more information about how you can use Funnel for Microsoft Advertising, take a look at the connector page.

What is Google Sheets?

Google Sheets is a free tool developed by Google. It allows users to create and edit spreadsheets online, store them in the cloud, and collaborate with others in real-time. Google Sheets offers a wide range of features, including various formatting options, formulas, charts, and graphs, which make it easy to analyze and organize data. Users can also import data to Google Sheets or export data in various file formats, including Microsoft Excel and csv. Our Google Sheets integrations works two ways, meaning you can use Funnel to populate a Google Sheet, and at the same time you can get data from a Google Sheet into Funnel. And then into any data destination you want.

How do marketers use Google Sheets?

Many marketing professionals use Google Sheets to document their marketing budget, set marketing goals, and collect data. Google Sheets is an easy-to-use platform for marketers to manage their data and collaborate with team members. Marketers can use Google Sheets to track their expenses, analyze their campaign performance, and create reports to share with their stakeholders. Additionally, they can use Google Sheets to collect and organize customer data, conduct market research, and plan their marketing strategies. With its user-friendly interface and accessibility, Google Sheets is a valuable tool for marketers to streamline their marketing operations.

What is the advantage of using Funnel for Google Sheets?

For more information about how you can use Funnel for Google Sheets, take a look at the destination page.

Most popular metrics & dimensions

  • Spend
  • Impressions
  • Clicks
  • Conversions
  • Campaign name
  • Ad Distribution
  • Ad Type
  • Ad Group name

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