The best way to get your Microsoft Advertising data into Google Sheets
Automate data collection with Funnel. Spend less time manually collecting and transforming data, so you can focus on getting insights.
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Get Microsoft Advertising data to Funnel and share the data into Google Sheets in 4 simple steps
- Step 1 Create a free account 1 min
- Step 2 Connect to Microsoft Advertising 3 min
- Step 3 Funnel downloads your data 3 - 10 min
- Step 4 Share your data 2 min
Marketers from around the world use Funnel to work with Microsoft Advertising
Automatically get your data into a Google Sheet
Connect any data source and use Funnel for data transformation
Work together with colleagues in Google Sheets
Create an omni-channel overview of all you marketing efforts
Microsoft Advertising is just one of our many connectors - you can use 200+ others
Funnel uses the Microsoft Advertising API to get the data you need from Microsoft Advertising. But if you are a modern marketer, you likely have many data sources. Advertising platforms, social media and your website all generate massive amounts of data. Use Funnel to bring all that data together in one place, automatically.
Industry’s most robust and reliable out of the box integrations
Always have the most complete and accurate data for analysis or reporting
Funnel removes silos, democratizing access to data regardless of the source
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Organize and transform your data in ways that make sense
Funnel allows you to create custom metrics and dimensions. This makes it easy to report on ROAS, ROI, CPL and other calculated metrics.
Automate unnecessary work
Automate hours of manual work to clean, group or map data. Save time and avoid errors.
No code data transformation
Use recommended out of the box rules to normalise data without writing any code.
Auto currency conversion
Funnel converts monetary metrics automatically so you can report across markets in a single currency.
Trusted by marketers world wide to make their life easier
If I could go back in time and talk to myself before we got Funnel, I'd say: Why haven't you done this yet?
Director of BA
Funnel saves us 8-10 hours per month and has allowed us to eliminate up to 60% of our marketing costs in specific areas.
Head of marketing
With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes.
Data Analyst
Bing is one of the top search engines in the world, and it is used by millions of people each day to find information online. It was launched in 2009 as a successor to Microsoft's previous search engines, including MSN Search and Live Search. Bing provides users with search results in the form of web pages, images, videos, news articles, and maps. Like other search engines, Bing uses algorithms to analyze and index web content, and it ranks search results based on factors such as relevance, popularity, and authority. Bing also provides features such as autocomplete suggestions, spell-checking, and search filters to help users refine their queries and find the information they need more quickly.
To advertise on Bing, people can use the Microsoft Advertising platform. First, they need to create an account on Microsoft Advertising by visiting its website and signing up for an account. After creating the account, they can choose the type of campaign they want to run, such as search ads, shopping ads, or audience ads. To reach the right audience, advertisers can define targeting criteria such as location, age, gender, interests, and more. They can then create an ad group with different ad copy and targeting criteria. In the ad group, they can create Bing ads with ad copy, images, and a call-to-action to encourage clicks. To set their budget, advertisers can choose a daily or monthly budget and adjust it based on their ad performance. They can track the performance of their ads using the Microsoft Advertising platform, which provides metrics such as clicks, impressions, and conversions. Based on the ad performance, they can adjust their targeting or ad copy to optimize their campaign.
For more information about how you can use Funnel for Microsoft Advertising, take a look at the connector page.
Google Sheets is a free tool developed by Google. It allows users to create and edit spreadsheets online, store them in the cloud, and collaborate with others in real-time. Google Sheets offers a wide range of features, including various formatting options, formulas, charts, and graphs, which make it easy to analyze and organize data. Users can also import data to Google Sheets or export data in various file formats, including Microsoft Excel and csv. Our Google Sheets integrations works two ways, meaning you can use Funnel to populate a Google Sheet, and at the same time you can get data from a Google Sheet into Funnel. And then into any data destination you want.
Many marketing professionals use Google Sheets to document their marketing budget, set marketing goals, and collect data. Google Sheets is an easy-to-use platform for marketers to manage their data and collaborate with team members. Marketers can use Google Sheets to track their expenses, analyze their campaign performance, and create reports to share with their stakeholders. Additionally, they can use Google Sheets to collect and organize customer data, conduct market research, and plan their marketing strategies. With its user-friendly interface and accessibility, Google Sheets is a valuable tool for marketers to streamline their marketing operations.
For more information about how you can use Funnel for Google Sheets, take a look at the destination page.
Most popular metrics & dimensions
- Spend
- Impressions
- Clicks
- Conversions
- Campaign name
- Ad Distribution
- Ad Type
- Ad Group name
