The best way to get your Microsoft Advertising data into Looker Studio

Automate data collection with Funnel. Spend less time manually collecting and transforming data, so you can focus on getting insights.

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  • No credit card needed

  • Free to use

Get Microsoft Advertising data to Funnel and share the data into Looker Studio in 4 simple steps

  1. Step 1 Create a free account 1 min
  2. Step 2 Connect to Microsoft Advertising 3 min
  3. Step 3 Funnel downloads your data 3 - 10 min
  4. Step 4 Share your data 2 min
Short Funnel explainer video

Marketers from around the world use Funnel to work with Microsoft Advertising

Automatically get your data into Looker Studio

Fast loading dashboards for monitoring and reporting

Create visually appealing marketing reports and dashboards

Automatically send reports to stakeholders every week or month

Platform connectors

Microsoft Advertising is just one of our many connectors - you can use 200+ others

Funnel uses the Microsoft Advertising API to get the data you need from Microsoft Advertising. But if you are a modern marketer, you likely have many data sources. Advertising platforms, social media and your website all generate massive amounts of data. Use Funnel to bring all that data together in one place, automatically.

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Industry’s most robust and reliable out of the box integrations

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Always have the most complete and accurate data for analysis or reporting

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Funnel removes silos, democratizing access to data regardless of the source

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ISO 27001 certified, Soc2 Type1 certified, GDPR compliant & CCPA compliant

Organize and transform your data in ways that make sense

Funnel allows you to create custom metrics and dimensions. This makes it easy to report on ROAS, ROI, CPL and other calculated metrics.

Automate unnecessary work

Automate unnecessary work

Automate hours of manual work to clean, group or map data. Save time and avoid errors.

No code data transformation

No code data transformation

Use recommended out of the box rules to normalise data without writing any code.

Auto currency conversion

Auto currency conversion

Funnel converts monetary metrics automatically so you can report across markets in a single currency.

And many more...

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  • No credit card needed

  • No limitations on transformation

Trusted by marketers world wide to make their life easier

User reviews of Funnel
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If I could go back in time and talk to myself before we got Funnel, I'd say: Why haven't you done this yet?

Bryce Hamlin - Director of BA
Bryce Hamlin

Director of BA

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Funnel saves us 8-10 hours per month and has allowed us to eliminate up to 60% of our marketing costs in specific areas.

Anwar Ayad - Head of marketing
Anwar Ayad

Head of marketing

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With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes.

Juriën Calis - Data Analyst
Juriën Calis

Data Analyst

Microsoft Advertising
Looker Studio
What is Microsoft Advertising?

Bing is one of the top search engines in the world, and it is used by millions of people each day to find information online. It was launched in 2009 as a successor to Microsoft's previous search engines, including MSN Search and Live Search. Bing provides users with search results in the form of web pages, images, videos, news articles, and maps. Like other search engines, Bing uses algorithms to analyze and index web content, and it ranks search results based on factors such as relevance, popularity, and authority. Bing also provides features such as autocomplete suggestions, spell-checking, and search filters to help users refine their queries and find the information they need more quickly.

How do marketers use Microsoft Advertising?

To advertise on Bing, people can use the Microsoft Advertising platform. First, they need to create an account on Microsoft Advertising by visiting its website and signing up for an account. After creating the account, they can choose the type of campaign they want to run, such as search ads, shopping ads, or audience ads. To reach the right audience, advertisers can define targeting criteria such as location, age, gender, interests, and more. They can then create an ad group with different ad copy and targeting criteria. In the ad group, they can create Bing ads with ad copy, images, and a call-to-action to encourage clicks. To set their budget, advertisers can choose a daily or monthly budget and adjust it based on their ad performance. They can track the performance of their ads using the Microsoft Advertising platform, which provides metrics such as clicks, impressions, and conversions. Based on the ad performance, they can adjust their targeting or ad copy to optimize their campaign.

What is the advantage of using Funnel for Microsoft Advertising?

For more information about how you can use Funnel for Microsoft Advertising, take a look at the connector page.

What is Looker Studio?

Looker Studio is the new name for the visualization platform Google Data Studio. It offers the same great data analytics tools for free to anyone. It delivers a lot of data visualization and analysis functionality. While it is part of the Looker family, it is aimed to smaller teams and people who like to work with data visualization in a simple way. Since it is designed for smaller teams, there are also less features in the way of account management and permissions structures that you may see in larger, enterprise-focused tools.

How do marketers use Looker Studio?

Marketing professionals use Looker Studio to create custom reports and dashboards that visualize key performance indicators (KPIs) for their advertising campaigns and websites. By connecting Looker Studio to their data sources, such as Google Analytics or Google Ads, marketers can evaluate the effectiveness of their ads, identify areas for improvement, and make data-driven decisions based on insights gained. 

What is the advantage of using Funnel for Looker Studio?

For more information about how you can use Funnel for Looker Studio, take a look at the destination page.

Most popular metrics & dimensions

  • Spend
  • Impressions
  • Clicks
  • Conversions
  • Campaign name
  • Ad Distribution
  • Ad Type
  • Ad Group name

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