The best way to get your Microsoft Advertising data into Microsoft Excel

Automate data collection with Funnel. Spend less time manually collecting and transforming data, so you can focus on getting insights.

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Get Microsoft Advertising data to Funnel and share the data into Microsoft Excel in 4 simple steps

  1. Create a free account 1 min
  2. Connect to Microsoft Advertising 3 min
  3. Funnel downloads your data 3 - 10 min
  4. Share your data 2 min
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Marketers from around the world use Funnel to work with Microsoft Advertising

Automatically get your data into Excel

Use Funnel for data transformation

Work together with colleagues in MS Excel

Create an omni-channel overview of all you marketing efforts

Platform connectors

Microsoft Advertising is just one of our many connectors - you can use 200+ others

Funnel uses the Microsoft Advertising API to get the data you need from Microsoft Advertising. But if you are a modern marketer, you likely have many data sources. Advertising platforms, social media and your website all generate massive amounts of data. Use Funnel to bring all that data together in one place, automatically.

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Organize and transform your data in ways that make sense

Funnel allows you to create custom metrics and dimensions. This makes it easy to report on ROAS, ROI, CPL and other calculated metrics.

Automate unnecessary work

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Automate hours of manual work to clean, group or map data. Save time and avoid errors.

No code data transformation

No code data transformation

Use recommended out of the box rules to normalise data without writing any code.

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Funnel converts monetary metrics automatically so you can report across markets in a single currency.

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User reviews of Funnel

“If I could go back in time and talk to myself before we got Funnel, I'd say: Why haven't you done this yet?”

Bryce Hamlin - Director of BA
Bryce Hamlin

Director of BA

“Funnel saves us 8-10 hours per month and has allowed us to eliminate up to 60% of our marketing costs in specific areas.”

Anwar Ayad - Head of marketing
Anwar Ayad

Head of marketing

“With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes.”

Juriën Calis - Data Analyst
Juriën Calis

Data Analyst

Microsoft Advertising
Microsoft Excel
What is Microsoft Advertising?

Bing is one of the top search engines in the world, and it is used by millions of people each day to find information online. It was launched in 2009 as a successor to Microsoft's previous search engines, including MSN Search and Live Search. Bing provides users with search results in the form of web pages, images, videos, news articles, and maps. Like other search engines, Bing uses algorithms to analyze and index web content, and it ranks search results based on factors such as relevance, popularity, and authority. Bing also provides features such as autocomplete suggestions, spell-checking, and search filters to help users refine their queries and find the information they need more quickly.

How do marketers use Microsoft Advertising?

To advertise on Bing, people can use the Microsoft Advertising platform. First, they need to create an account on Microsoft Advertising by visiting its website and signing up for an account. After creating the account, they can choose the type of campaign they want to run, such as search ads, shopping ads, or audience ads. To reach the right audience, advertisers can define targeting criteria such as location, age, gender, interests, and more. They can then create an ad group with different ad copy and targeting criteria. In the ad group, they can create Bing ads with ad copy, images, and a call-to-action to encourage clicks. To set their budget, advertisers can choose a daily or monthly budget and adjust it based on their ad performance. They can track the performance of their ads using the Microsoft Advertising platform, which provides metrics such as clicks, impressions, and conversions. Based on the ad performance, they can adjust their targeting or ad copy to optimize their campaign.

What is the advantage of using Funnel for Microsoft Advertising?

For more information about how you can use Funnel for Microsoft Advertising, take a look at the connector page.

What is Microsoft Excel?

Microsoft Excel is a powerful spreadsheet software developed by Microsoft, widely used for data analysis, organization, and visualization. It enables users to perform complex calculations, create charts, and manage vast datasets efficiently. With Microsoft 365 integration, Excel supports real-time collaboration, allowing multiple users to simultaneously edit and update shared documents, streamlining teamwork and communication. Excel's robust features and intuitive interface make it an essential tool for businesses, students, and professionals across various industries.

How do marketers use Microsoft Excel?

Microsoft Excel is an invaluable tool for marketing and advertising professionals, helping them manage budgets, analyze data, track performance, and forecast trends. Excel's advanced functions allow for data-driven decision-making and effective targeting. It also aids in generating comprehensive reports, organizing A/B test results, segmenting customers, and scheduling campaigns. By utilizing Excel's capabilities, professionals can enhance collaboration, streamline workflows, and optimize marketing strategies for maximum impact.

What is the advantage of using Funnel for Microsoft Excel?

For more information about how you can use Funnel for Microsoft Excel, take a look at the destination page.

Most popular metrics & dimensions

  • Spend
  • Impressions
  • Clicks
  • Conversions
  • Campaign name
  • Ad Distribution
  • Ad Type
  • Ad Group name

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