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The best way to get your Facebook Ads data into Microsoft Excel

Automate data collection with Funnel. Spend less time manually collecting and transforming data, so you can focus on getting insights.

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  • Free to use

Get Facebook Ads data to Funnel and share the data into Microsoft Excel in 4 simple steps

  1. Step 1 Create a free account 1 min
  2. Step 2 Connect to Facebook Ads 3 min
  3. Step 3 Funnel downloads your data 3 - 10 min
  4. Step 4 Share your data 2 min
Short Funnel explainer video

Marketers from around the world use Funnel to work with Facebook Ads

Automatically get your data into Excel

Use Funnel for data transformation

Work together with colleagues in MS Excel

Create an omni-channel overview of all you marketing efforts

Platform connectors

Facebook Ads is just one of our many connectors - you can use 200+ others

Funnel uses the Facebook Ads API to get the data you need from Facebook Ads. But if you are a modern marketer, you likely have many data sources. Advertising platforms, social media and your website all generate massive amounts of data. Use Funnel to bring all that data together in one place, automatically.

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Industry’s most robust and reliable out of the box integrations

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Always have the most complete and accurate data for analysis or reporting

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Funnel removes silos, democratizing access to data regardless of the source

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ISO 27001 certified, Soc2 Type1 certified, GDPR compliant & CCPA compliant

Organize and transform your data in ways that make sense

Funnel allows you to create custom metrics and dimensions. This makes it easy to report on ROAS, ROI, CPL and other calculated metrics.

Automate unnecessary work

Automate unnecessary work

Automate hours of manual work to clean, group or map data. Save time and avoid errors.

No code data transformation

No code data transformation

Use recommended out of the box rules to normalise data without writing any code.

Auto currency conversion

Auto currency conversion

Funnel converts monetary metrics automatically so you can report across markets in a single currency.

And many more...

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  • No limitations on transformation

Trusted by marketers world wide to make their life easier

User reviews of Funnel
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If I could go back in time and talk to myself before we got Funnel, I'd say: Why haven't you done this yet?

Bryce Hamlin - Director of BA
Bryce Hamlin

Director of BA

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Funnel saves us 8-10 hours per month and has allowed us to eliminate up to 60% of our marketing costs in specific areas.

Anwar Ayad - Head of marketing
Anwar Ayad

Head of marketing

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With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes.

Juriën Calis - Data Analyst
Juriën Calis

Data Analyst

Facebook Ads
Microsoft Excel
What is Facebook Ads?

Over the years, Facebook has become one of the largest and most popular social media platforms, with billions of monthly active users worldwide. In addition to personal use, Facebook is also widely used by businesses, organizations, and public figures to connect with their audience, promote their products and services, and share information and updates. Facebook provides a range of features and tools, such as a news feed, events, marketplace, and more, making it a versatile platform for communication and connection. Facebook has become one of the largest tech companies in the world. Whatsapp and Instagram are also part of Meta, Facebook's parent company.

How do marketers use Facebook Ads?

Advertisers can use Facebook Ads to reach and target their desired audience through various ad formats, such as image and video ads, carousel and slideshow ads, and interactive ads. Advertisers can set their advertising objectives, such as increasing brand awareness, driving website traffic, or generating leads, and target their ads based on factors like location, interests, behaviors, and more. Facebook Ads provides real-time performance metrics, allowing advertisers to monitor and adjust their campaigns as needed to achieve their goals. This makes Facebook Ads a valuable tool for businesses and organizations looking to reach and engage with their target audience effectively.

What is the advantage of using Funnel for Facebook Ads?

For more information about how you can use Funnel for Facebook Ads, take a look at the connector page.

What is Microsoft Excel?

Microsoft Excel is a powerful spreadsheet software developed by Microsoft, widely used for data analysis, organization, and visualization. It enables users to perform complex calculations, create charts, and manage vast datasets efficiently. With Microsoft 365 integration, Excel supports real-time collaboration, allowing multiple users to simultaneously edit and update shared documents, streamlining teamwork and communication. Excel's robust features and intuitive interface make it an essential tool for businesses, students, and professionals across various industries.

How do marketers use Microsoft Excel?

Microsoft Excel is an invaluable tool for marketing and advertising professionals, helping them manage budgets, analyze data, track performance, and forecast trends. Excel's advanced functions allow for data-driven decision-making and effective targeting. It also aids in generating comprehensive reports, organizing A/B test results, segmenting customers, and scheduling campaigns. By utilizing Excel's capabilities, professionals can enhance collaboration, streamline workflows, and optimize marketing strategies for maximum impact.

What is the advantage of using Funnel for Microsoft Excel?

For more information about how you can use Funnel for Microsoft Excel, take a look at the destination page.

Most popular metrics & dimensions

  • Amount spent
  • Impressions
  • Clicks (all)
  • Link clicks
  • Campaign name
  • Ad set name
  • Ad name
  • Campaign ID

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