The best way to get your Google Ads data into Google Sheets
Automate data collection with Funnel. Spend less time manually collecting and transforming data, so you can focus on getting insights.
Get started nowGet Google Ads data to Funnel and share the data into Google Sheets in 4 simple steps
- Create an account1 min
- Connect to Google Ads3 min
- Funnel downloads your data3 - 10 min
- Share your data2 min
Marketers from around the world use Funnel to work with Google Ads
Automatically get your data into a Google Sheet
Use Funnel for data transformation
Work together with colleagues in Google Sheets
Create an omni-channel overview of all you marketing efforts

Google Ads is just one of our many connectors - you can use 200+ others
If you are a modern marketer, you likely have many data sources. Advertising platforms, social media and your website all generate massive amounts of data. Funnel allows you to bring all that data together and create one source of truth.
Industry’s most robust and reliable out of the box integrations
Always have the most complete and accurate data for analysis or reporting
Funnel removes silos, democratizing access to data regardless of the source
ISO 27001 certified, Soc2 Type1 certified, GDPR compliant & CCPA compliant
Organize and transform your data in ways that make sense
Funnel allows you to create custom metrics and dimensions. This makes it easy to report on ROAS, ROI, CPL and other calculated metrics.

Automate unnecessary work
Automate hours of manual work to clean, group or map data. Save time and avoid errors.

No code data transformation
Use recommended out of the box rules to normalise data without writing any code.

Auto currency conversion
Funnel converts monetary metrics automatically so you can report across markets in a single currency
Trusted by marketers world wide to make their life easier


“If I could go back in time and talk to myself before we got Funnel, I'd say: Why haven't you done this yet?”

“Funnel saves us 8-10 hours per month and has allowed us to eliminate up to 60% of our marketing costs in specific areas.”

“With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes.”
Google Ads is an online advertising platform developed by Google, where businesses can display their ads to people searching for products or services similar to theirs. Advertisers bid on keywords related to their business, and their ads appear at the top or bottom of Google search results or on other websites that have partnered with Google. The platform offers different types of campaigns such as search ads, display ads, video ads, shopping ads, and app ads, allowing businesses to reach their target audience effectively.
Marketers can use Google Ads to display their ads to potential customers who are searching for products or services related to their business. They can create different types of campaigns such as search ads, display ads, video ads, shopping ads, and app ads to target their audience effectively. Marketers can set their budget, choose their targeting options, and track their ad performance in real-time to optimize their campaigns and achieve their advertising goals. With Google Ads, marketers can drive traffic to their website, increase sales, and grow their business.
For more information about how you can use Funnel for Google Ads, take a look at the connector page.
Google Sheets is a free tool developed by Google. It allows users to create and edit spreadsheets online, store them in the cloud, and collaborate with others in real-time. Google Sheets offers a wide range of features, including various formatting options, formulas, charts, and graphs, which make it easy to analyze and organize data. Users can also import data to Google Sheets or export data in various file formats, including Microsoft Excel and csv. Google Sheets is accessible from any device with an internet connection and provides users with the flexibility to work on their spreadsheets from anywhere.
Many marketing professionals use Google Sheets to document their marketing budget, set marketing goals, and collect data. Google Sheets is an easy-to-use platform for marketers to manage their data and collaborate with team members. Marketers can use Google Sheets to track their expenses, analyze their campaign performance, and create reports to share with their stakeholders. Additionally, they can use Google Sheets to collect and organize customer data, conduct market research, and plan their marketing strategies. With its user-friendly interface and accessibility, Google Sheets is a valuable tool for marketers to streamline their marketing operations.
For more information about how you can use Funnel for Google Sheets, take a look at the destination page.
Most popular metrics & dimensions
- Clicks
- Impressions
- Cost
- Conversions
- Campaign
- Campaign Type
- Ad Group Name
- Ad Type