The best way to get your Google Ads data into Google Sheets

Automate data collection with Funnel. Spend less time manually collecting and transforming data, so you can focus on getting insights.

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  • Free to use

Get Google Ads data to Funnel and share the data into Google Sheets in 4 simple steps

  1. Create a free account 1 min
  2. Connect to Google Ads 3 min
  3. Funnel downloads your data 3 - 10 min
  4. Share your data 2 min
Short Funnel explainer video

Marketers from around the world use Funnel to work with Google Ads

Automatically get your data into a Google Sheet

Connect any data source and use Funnel for data transformation

Work together with colleagues in Google Sheets

Create an omni-channel overview of all you marketing efforts

Platform connectors

Google Ads is just one of our many connectors - you can use 200+ others

Funnel uses the Google Ads API to get the data you need from Google Ads. But if you are a modern marketer, you likely have many data sources. Advertising platforms, social media and your website all generate massive amounts of data. Use Funnel to bring all that data together in one place, automatically.

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Industry’s most robust and reliable out of the box integrations

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Always have the most complete and accurate data for analysis or reporting

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Funnel removes silos, democratizing access to data regardless of the source

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ISO 27001 certified, Soc2 Type1 certified, GDPR compliant & CCPA compliant

Organize and transform your data in ways that make sense

Funnel allows you to create custom metrics and dimensions. This makes it easy to report on ROAS, ROI, CPL and other calculated metrics.

Automate unnecessary work

Automate unnecessary work

Automate hours of manual work to clean, group or map data. Save time and avoid errors.

No code data transformation

No code data transformation

Use recommended out of the box rules to normalise data without writing any code.

Auto currency conversion

Auto currency conversion

Funnel converts monetary metrics automatically so you can report across markets in a single currency.

And many more...

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  • No credit card needed

  • No limitations on transformation

Trusted by marketers world wide to make their life easier

User reviews of Funnel

“If I could go back in time and talk to myself before we got Funnel, I'd say: Why haven't you done this yet?”

Bryce Hamlin - Director of BA
Bryce Hamlin

Director of BA

“Funnel saves us 8-10 hours per month and has allowed us to eliminate up to 60% of our marketing costs in specific areas.”

Anwar Ayad - Head of marketing
Anwar Ayad

Head of marketing

“With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes.”

Juriën Calis - Data Analyst
Juriën Calis

Data Analyst

Google Ads
Google Sheets
What is Google Ads?

Google Ads is an online advertising platform developed by Google, where businesses can display their ads to people searching for products or services similar to theirs. Advertisers bid on keywords related to their business, and their ads appear at the top or bottom of Google search results or on other websites that have partnered with Google. The platform offers different types of campaigns such as search ads, display ads, video ads, shopping ads, and app ads, allowing businesses to reach their target audience effectively.

How do marketers use Google Ads?

Marketers can use Google Ads to display their ads to potential customers who are searching for products or services related to their business. They can create different types of campaigns such as search ads, display ads, video ads, shopping ads, and app ads to target their audience effectively. Marketers can set their budget, choose their targeting options, and track their ad performance in real-time to optimize their campaigns and achieve their advertising goals. With Google Ads, marketers can drive traffic to their website, increase sales, and grow their business.

What is the advantage of using Funnel for Google Ads?

For more information about how you can use Funnel for Google Ads, take a look at the connector page.

What is Google Sheets?

Google Sheets is a free tool developed by Google. It allows users to create and edit spreadsheets online, store them in the cloud, and collaborate with others in real-time. Google Sheets offers a wide range of features, including various formatting options, formulas, charts, and graphs, which make it easy to analyze and organize data. Users can also import data to Google Sheets or export data in various file formats, including Microsoft Excel and csv. Our Google Sheets integrations works two ways, meaning you can use Funnel to populate a Google Sheet, and at the same time you can get data from a Google Sheet into Funnel. And then into any data destination you want.

How do marketers use Google Sheets?

Many marketing professionals use Google Sheets to document their marketing budget, set marketing goals, and collect data. Google Sheets is an easy-to-use platform for marketers to manage their data and collaborate with team members. Marketers can use Google Sheets to track their expenses, analyze their campaign performance, and create reports to share with their stakeholders. Additionally, they can use Google Sheets to collect and organize customer data, conduct market research, and plan their marketing strategies. With its user-friendly interface and accessibility, Google Sheets is a valuable tool for marketers to streamline their marketing operations.

What is the advantage of using Funnel for Google Sheets?

For more information about how you can use Funnel for Google Sheets, take a look at the destination page.

Most popular metrics & dimensions

  • Clicks
  • Impressions
  • Cost
  • Conversions
  • Campaign
  • Campaign Type
  • Ad Group Name
  • Ad Type

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