The best way to get your Google Sheets data into Looker Studio

Automate data collection with Funnel. Spend less time manually collecting and transforming data, so you can focus on getting insights.

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  • No credit card needed

  • Free to use

Get Google Sheets data to Funnel and share the data into Looker Studio in 4 simple steps

  1. Create a free account 1 min
  2. Connect to Google Sheets 3 min
  3. Funnel downloads your data 3 - 10 min
  4. Share your data 2 min
Short Funnel explainer video

Marketers from around the world use Funnel to work with Google Sheets

Automatically get your data into Looker Studio

Fast loading dashboards for monitoring and reporting

Create visually appealing marketing reports and dashboards

Automatically send reports to stakeholders every week or month

Platform connectors

Google Sheets is just one of our many connectors - you can use 200+ others

Funnel uses the Google Sheets API to get the data you need from Google Sheets. But if you are a modern marketer, you likely have many data sources. Advertising platforms, social media and your website all generate massive amounts of data. Use Funnel to bring all that data together in one place, automatically.

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Industry’s most robust and reliable out of the box integrations

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Always have the most complete and accurate data for analysis or reporting

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Funnel removes silos, democratizing access to data regardless of the source

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ISO 27001 certified, Soc2 Type1 certified, GDPR compliant & CCPA compliant

Organize and transform your data in ways that make sense

Funnel allows you to create custom metrics and dimensions. This makes it easy to report on ROAS, ROI, CPL and other calculated metrics.

Automate unnecessary work

Automate unnecessary work

Automate hours of manual work to clean, group or map data. Save time and avoid errors.

No code data transformation

No code data transformation

Use recommended out of the box rules to normalise data without writing any code.

Auto currency conversion

Auto currency conversion

Funnel converts monetary metrics automatically so you can report across markets in a single currency.

And many more...

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  • No credit card needed

  • No limitations on transformation

Trusted by marketers world wide to make their life easier

User reviews of Funnel

“If I could go back in time and talk to myself before we got Funnel, I'd say: Why haven't you done this yet?”

Bryce Hamlin - Director of BA
Bryce Hamlin

Director of BA

“Funnel saves us 8-10 hours per month and has allowed us to eliminate up to 60% of our marketing costs in specific areas.”

Anwar Ayad - Head of marketing
Anwar Ayad

Head of marketing

“With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes.”

Juriën Calis - Data Analyst
Juriën Calis

Data Analyst

Google Sheets
Looker Studio
What is Google Sheets?

Google Sheets is a free web-based spreadsheet software developed by Google. It allows users to create and edit spreadsheets online, store them in the cloud, and collaborate with others in real-time. Google Sheets offers a wide range of features, including various formatting options, formulas, charts, and graphs, which make it easy to analyze and organize data. Users can also import and export spreadsheets in various file formats, including Microsoft Excel. Google Sheets is accessible from any device with an internet connection and provides users with the flexibility to work on their spreadsheets from anywhere.

How do marketers use Google Sheets?

Many marketing professionals use Google Sheets to document their marketing budget, set marketing goals, and collect information. Google Sheets provides an easy-to-use platform for marketers to manage their data and collaborate with their team members. Marketers can use Google Sheets to track their expenses, analyze their campaign performance, and create reports to share with their stakeholders. Additionally, they can use Google Sheets to collect and organize customer data, conduct market research, and plan their marketing strategies. With its user-friendly interface and accessibility, Google Sheets is a valuable tool for marketers to streamline their marketing operations and achieve their goals.

What is the advantage of using Funnel for Google Sheets?

For more information about how you can use Funnel for Google Sheets, take a look at the connector page.

What is Looker Studio?

Looker Studio is the new name for the visualization platform Google Data Studio. It offers the same great data analytics tools for free to anyone. It delivers a lot of data visualization and analysis functionality. While it is part of the Looker family, it is aimed to smaller teams and people who like to work with data visualization in a simple way. Since it is designed for smaller teams, there are also less features in the way of account management and permissions structures that you may see in larger, enterprise-focused tools.

How do marketers use Looker Studio?

Marketing professionals use Looker Studio to create custom reports and dashboards that visualize key performance indicators (KPIs) for their advertising campaigns and websites. By connecting Looker Studio to their data sources, such as Google Analytics or Google Ads, marketers can evaluate the effectiveness of their ads, identify areas for improvement, and make data-driven decisions based on insights gained. 

What is the advantage of using Funnel for Looker Studio?

For more information about how you can use Funnel for Looker Studio, take a look at the destination page.

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