With Funnel, you can analyze the performance of all your Facebook and Instagram ads together with other marketing channels quickly. Below you’ll find the benefits of Facebook together with a data tool like Funnel.

Why Facebook Ads?

According to Facebook, more than two billion people use Facebook every month. So no matter what kind of audience you want to reach, you'll most likely find them there.

Facebook allows you to create and run campaigns using simple self-service tools and track performance with easy-to-read reports. Also, the platform offers precise targeting for its advertising products, helping you be more successful in your marketing efforts.

Like other channels, though, millions of brands compete on Facebook and Instagram advertising. And as an advertiser, you'll need to find ways to stick out in a user's news feed. That is why digital marketers are constantly monitoring their metrics, conversion rates and optimizing their ad copy and campaigns based on their goals.

 

Why use Funnel to collect your Facebook Ads data?

Even if Facebook Ads Manager is a neat tool, as soon as your paid social strategy goes beyond Facebook and Instagram, getting a holistic view is hard. Your ad reporting will also become complex and time-consuming as you add channels to your marketing mix.

It's also common among businesses not to use Facebook data directly and monitor metrics from their CRM, Google Analytics, or retail platforms instead. Some reasons for this are:

  • You want to measure all platforms the same way. Facebook will report on conversions slightly differently from LinkedIn, Google, and so on. Therefore, you'll want to measure all platform conversions with the same attribution in Google Analytics, as it’s a fairer comparison.
  • Facebook can track onsite conversions; however, what happens once that user does more with your business? If you want to understand every step of the conversion journey compared to other channels, you’ll need to look at your business data entirely.
  • Lastly, Facebook is also getting increasingly limited in the data it can share; therefore, merging first-party data with Facebook data can provide more insights.

For the above reasons, reporting on omnichannel marketing performance becomes complex and tedious. But that's where Funnel comes in...

With Funnel, you can collect all your Facebook Ads data and connect it with Social Media (Snapchat, Tiktok, Twitter), Search and Display (Google or Bing). The overall benefit is to see how your cross-channel marketing strategy is performing. By doing this, you can see which channel contributes with the highest return on investment and more easily monitor budget and performance.

Funnel automatically uploads all your data across marketing platforms and makes it business-ready. Just think of the number of times you’d have to download data from your various platforms and put that data together to analyze. You'll soon realize the value you gain from a tool like Funnel.

Benefits of the Facebook Ads API with Funnel

Analyze your Facebook Ads performance

Analyze the performance of your Facebook Ads campaigns based on any metric or dimension.

Calculate ROI across platforms

By combining Facebook Ads spend data with conversion data from your tracking platform, you can see and compare the ROI of all your campaigns.

Create custom dashboards with all your Facebook Ads data

Visualize your cross-channel ad performance in your Business Intelligence system, dashboard solution, or any other tool you want.

Calculate Lifetime Value

By combining Facebook Ads data with your CRM data, you can calculate the lifetime value of customers coming in through each campaign.

Feed your Facebook Ads data into your data warehouse

Would you like to get all your Facebook Ads data into your data warehouse? We’ve got you covered. Funnel your data into any data warehouse in minutes.

Cross compare Facebook Ads data with other advertising platforms

Compare how your Facebook Ads campaigns perform compared to your other marketing channels. More importantly, when you do a side-by-side platform and channel analysis, you better understand user behavior, ad performance, and demographics. 

Metrics and dimension

Our Facebook Ads connector supports:

  • Campaign level data
  • Ad Set level data
  • Ad level data

Look at our complete list of dimensions and metrics or feel free to contact us.