Funnel vs Adverity

The intuitive marketing intelligence platform

Looking for a Adverity alternative? Find out why Funnel is the number 1 choice for seamless data integration, advanced analytics, and user-friendly reporting, all optimized for better business insights.

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The users have spoken

Find out why Funnel has a 4.5 rating on G2 from 140+ reviews


Henry A.
Full Star
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Full Star
"The can't-live-without marketing platform"

Funnel does the work of several people, we now couldn't run our business without it. It's easy to set-up, learn, use and over the last year has never had any downtime. It's functionality is laser focused on making the management of marketing data easy.

Aurora A
Aurora A.
Full Star
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Full Star
"Funnel is the data and reporting platform everyone NEEDS!"

What I like most about Funnel is how customizable it is. Within their Data Explorer you can look at the data in any way please and any possible configuration. you can create custom metrics and dimensions and any type of filter imaginable.

Andrew S
Andrew S.
Full Star
Full Star
Full Star
Full Star
Full Star
"Funnel has become an integral part of our organization"

Funnel is intuitive and easy to use, with outstanding support for development of new connections. It's definitely the engine for our entire business intelligence suite.

Trusted by 2000+ of the most data-driven companies

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Why Funnel is a game changer for marketing reporting

Connect any marketing platform

Funnel integrates with over 500 marketing platforms, ensuring that there are no gaps in your reporting.

Powerful data aggregation

Funnel automatically normalizes fields and currencies, providing uniformly formatted, aggregable, ready-to-analyze data

One data source to power your reports

Prepare your data in Funnel, and share it with your favorite tools as one data source, improving your report performance and accuracy

Why users love Funnel

Trusted across the world, by companies large and small.


From basic reporting to answering why

"Funnel has enabled us to move beyond a nitty gritty 'just get the data' kind of data team, and it's propelled us forward into finding better insights and delivering a better quality product to the businesses that we work with." 

Torrey Grant 
Associate Director of Business Analytics



How does Funnel improve reporting?



Quickly bring all of your marketing data together from any source.



Secure data storage. Simply store all your data in our centralized hub.



Effective data transformation. Transform raw data without needing to code.



Customizable dashboards for data visualization, reporting and KPI monitoring.



Easily collaborate and share your data with any team or tool.

Choose the most easy to use platform

Adverity can be a powerful tool, but it often requires technical expertise and coding skills to fully utilize. Funnel, on the other hand, is loved by data analysts and marketers. Our intuitive interface and drag-and-drop functionality allow you to quickly connect data sources, build visualizations, and gain insights without needing a data engineering background. Focus on driving results, not wrestling with complex software.

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Funnel scales as your business grows

Managing multiple clients with complex data needs can be a nightmare with Adverity and other enterprise data platforms. Funnel's powerful templating and granular user permissioning make scaling your agency a breeze. Easily create customized dashboards and reports for each client, while maintaining control over data access and security.


Connect all your marketing data in a single hub

Funnel allows you to collect data from more than 500 marketing data sources.
Find yours below to get started.

Concerned about making the move?



Get started for free

Funnel let’s you get started for free, no credit card required and no time restraints. This means that you can test out Funnel’s capabilities before making a decision. Sign up for free here

Need onboarding support?

We understand that migrating to a new reporting solution can be a daunting task. Funnel’s Business and Enterprise plans offer tailored onboarding and support so that you get to realize the full value of your Funnel investment.


Funnel dashboards