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Snapchat - New report types

Written by Ross Barrett, Product Marketing Manager at Funnel
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We've just added 2 additional reports and some new metrics to our Snapchat connector! You now have the option to connect the 'Campaign' and 'Ad group' reports to Funnel.

When creating a new Snapchat connection, simply select your desired report from the drop-down menu:

When selecting 'Non-Aggregatable Metrics' and choosing these new reports, you'll now be able to report on 'Reach' and 'Frequency' in Funnel with a time-window of 1 day.

If you're unfamiliar with non-aggregatable metrics, you can learn more here.

We've also added four new metrics for story ads, story opens, story completes, position impressions, and position screen time millis.

You can learn more about the data you can obtain from Snapchat in this article.

We hope that you find this update useful. If you have any questions or if you would like to see historic data for these metrics, please contact support@funnel.io and we'll be happy to help.

Topics: New Fields