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AdWords (Google Ads) - SKAN dimension and metrics

Written by Nina Holtz
Funnel's AdWords (Google Ads) connector now support SKAN Conversions and SKAN Conversion Value.  Two new fields SKAN Conversions (metric) and SKAN Conversion Value (Dimension) have been added to the standard report. What is SKAN? SKAN stands for...
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Topics: Google Ads, SKAN