Product Updates

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TikTok and Snapchat: Reach and Frequency made easier

Written by Emma Bertilsson
We've recently updated the TikTok and Snapchat connectors to make it easier to report on Reach and Frequency (non-aggregatable metrics) on a monthly and weekly level.  The update consists of two improvements that we're planning to implement on m...
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Topics: New Fields, Connector update, TikTok, Snapchat

Appsflyer, Adform, Ingenious: New fields for May

Written by Johannes Andreasson
During May, several core connectors have been expanded with new reports, metrics and dimensions. Here are some of the updates released Appsflyer New dimensions added to the SKAdNetwork performance report: - Adset - Adset ID - Ad - Ad ID Snapchat...
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Topics: Google Ads, TikTok, Snapchat, Adform, DV360, Reddit, Campaign Manager, AppsFlyer, Quantcast

Snapchat, TikTok, GA4: Connector updates for April 2022

Written by Johannes Andreasson
Snapchat Our Reach and Frequency (non-aggregatable) report have had additional time windows added. We now support 1, 7, 14, 30, 60, 90 "month to date" and "lifetime".  Effiliation - Publisher report Pardot - Funnel's Pardot connector defaulting ...
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Topics: TikTok, Google Analytics, Google Merchant Center, Snapchat, Reddit, Partnerize, Pardot, Ingenious Partner Marketing Platform, Effiliation

Amazon Ads, Bing, Snapchat and more – connector expansions in March

Written by Johannes Andreasson
Some of the expansions we've made to our connectors in March. Amazon Ads "Keyword" and "Search Term" breakdowns are now supported for the "Sponsored Product" report category WooCommerce Three new metrics supported: - Line Item Total Price - Line...
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Topics: Magento, TikTok, bing, Snapchat, HubSpot, WooCommerce, Amazon Ads

Snapchat: Ad level SKAdNetwork data

Written by Johannes Andreasson
It is now possible to get Ad level SKAdNetwork data for Snapchat into Funnel.To get ad level SKAdNetwork data, connect a new source, select SKAdNetwork and pick Campaign, AdSquad, Ad from the dropdown menu. What data can I get from Snapchat?
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Topics: New Fields, Snapchat

Snapchat: Optimization goal

Written by Johannes Andreasson
The dimension "Optimization goal" is now available in Funnel's Snapchat connector. See all available fields in our Knowledge base.
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Topics: New Fields, Snapchat

Snapchat - Metrics for offline conversions

Written by Gustav Karlsson
Our Snapchat connector has been updated with a suite of new conversion metrics. The added metrics reflect different kinds of offline conversions and are part of the "regular" metrics set. To read more about our Snapchat connector and the data av...
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Topics: Snapchat

Track your Snapchat leads

Written by Johannes Andreasson
The "Leads" dimension has been made available in Funnel's Snapchat connector. To get your Leads into Funnel, connect a "regular metrics" source – without delivery insight dimensions. More info on available dimensions and metrics in the knowledge...
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Topics: New Fields, Snapchat

SKAdNetwork metrics support for Snapchat

Written by Johannes Andreasson
SKAdNetwork metrics are now available for Campaign and Ad squad reports in our Snapchat connector. See all new metrics here
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Topics: New Fields, Snapchat

Snapchat – deleted campaigns, ad squads and ads

Written by Johannes Andreasson
All Snapshat data sources are now fetching data from deleted entities (campaigns, ad squads and ads). Data for deleted entities have been in high demand, and from now on it will be included in your Snapchat datasets. Visit our knowledge base to ...
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Topics: Snapchat