Share your data from Funnel to Tableau

Use Funnel to collect all your marketing data, and automatically share it to Tableau.

Tableau
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The Funnel Tableau connector

Funnel helps you connect, store, organize, and share your marketing data to achieve your goals.

The Funnel Tableau connector

Funnel helps you connect, store, organize, and share your marketing data to achieve your goals.

Easy to set up

Straightforward and user-friendly set up. Authenticate, create a data share, and start leveraging your data in Tableau.

Always synced data

Automatically sync all of your marketing data with Tableau Desktop, Tableau Online and Tableau Server.

All the connectors

Funnel includes over 230 data connectors on all plans. Users on Business and Enterprise plans can also request custom connectors - specially built for your use case.

Different data types

Bring all your marketing data from Funnel to Tableau. You can also export your data to any other tool or destination your company is using.

How to connect Tableau

How to connect Tableau

Tableau

Step 1 - Create a Data Share in Funnel

Select the metrics and dimensions you want to include in your Data Share. Choose from all your connected data sources.

Step 2 - Configure the Funnel Connector in Tableau Desktop

Select the Web Data Connector in Tableau and copy in your Token from the Tableau page in Funnel to authenticate. Fill in how many months of historical data you want to use in Tableau.

Step 3 - Work with your data in Tableau

Update the table and your Funnel data will be shown. You're now ready to start building beautiful dashboards in Tableau with your Funnel data!

Loved by more than 2,000 customers from around the world

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Loved by more than 2,000 customers from around the world

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“Before Funnel, we were 100% looking in the rear-view mirror – and now we’re looking out the front window to see what’s coming”

Nick Cudahy
Director of Group Media Performance & Growth at Digicel

“Funnel is so fast and allows us to follow our campaign performance extremely closely.”

David Feldell
Data Science Lead at Babyshop Group

Get your data from anywhere into Funnel

With Funnel, the possibilities for data integration are virtually limitless. Unlock the full potential of your data.

Work together in Funnel

Funnel helps different teams work better with marketing data. See how different teams benefit from a marketing data hub.

Work together in Funnel

Funnel helps different teams work better with data. See how different teams benefit from a marketing data hub.

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Marketers monitor and report on performance

Marketers love Funnel, because it allows them to learn more about how different marketing campaigns perform.

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Data analysts get insights and report at scale

Data analysts use Funnel to dive deeper into marketing, sales and CRM data to gain insights that fuel their strategies.

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IT teams enjoy up-to-date API connections

IT teams don’t have to maintain any API connectors. With Funnel, they basically outsource API connector maintanance.

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Why Tableau?

Tableau is a leading data visualization tool that simplifies complex data into intuitive, interactive visuals. Ideal for business intelligence, it connects with various data sources for real-time insights and supports collaborative analysis. Its user-friendly interface allows easy exploration and sharing of data insights, making it popular for organizations seeking accessible data-driven decision-making.

Need help?

For a complete overview of all our help content, please visit our Help Center.