How the triangulation tango reignites marketing measurement

Relying on last-click attribution is like taking a photo as the last lick of paint goes onto your new custom home and expecting that picture to repres...

Unified marketing measurement: the next generation of marketing attribution

With cookie deprecation and stricter tracking regulations, it's becoming more challenging to measure the impact of marketing activities and their cont...

Trinity of marketing measurement: holistic marketing measurement

Since GDPR came into effect in May 2018, user journey tracking has been on the decline, and tracking all users on websites and mobile apps has become ...