Funnel Blog / János Moldvay
János Moldvay

Articles by János Moldvay

János Moldvay is Funnel's VP of Measurement. He has more than 20 years of experience working in the marketing data and measurement space.

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    unified marketing measurement
    Measurement

    Unified marketing measurement: the next generation of marketing attribution

    With cookie deprecation and stricter tracking regulations, it's becoming more challenging to measure the impact of marketing activities and their cont...

    János Moldvay 10 minute read
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    trinity of marketing measurement

    Trinity of marketing measurement: holistic marketing measurement

    Since GDPR came into effect in May 2018, user journey tracking has been on the decline, and tracking all users on websites and mobile apps has become ...

    János Moldvay 7 minute read
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