Sven Hamberg

Articles bySven Hamberg

CPO at Funnel
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Are you responsible for these common data aggregation mistakes?

Funnel, at its foundation, is a data aggregation service. As such, it should come as little surprise that a common topic for discussions we have inter...

Why you shouldn’t use pie charts

I was talking to a colleague the other day who told me about a conversation they just had with a customer. The customer had asked “Why can’t I create ...


This is what you can do with cost data in Google Analytics

Each time a person visits your website, Google Analytics will try to figure out how they got there. That is, what link they clicked or if they typed y...