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Performance marketing has changed jobs
Why modern performance systems increasingly optimize for capturing existing demand rather than creating new growth Something has quietly changed in pe...
How to measure advertising incrementality
Marketers today face a never-ending challenge: proving that advertising is driving growth. You’re expected to justify strategy, defend budget and show...
Analyze your Facebook Ads creatives the right way
Facebook Ads is a behemoth of a platform. Combined with other Meta properties, it took in more than $112 billion in ad revenue in 2022 — second only t...
The critical skills every performance marketer needs
Back in the 1980s, the burger chain A&W wanted to beat McDonald’s and its famous quarter pounder burger. Their idea was quite simple: launch a big...
Imagining the ideal performance marketing team structure
As technology continues to evolve, the role of performance marketing teams is shifting to encompass a range of new skills and techniques. This also im...
The AI trend in advertising: What it is, and how to respond
Guess what? The advertising industry is getting a massive makeover, and it's all thanks to Artificial Intelligence (AI) and machine learning. Research...
10 essential performance marketing metrics to monitor
Online marketing has introduced unparalleled possibilities for marketing teams to collect precise and relevant data. Using this data, digital marketer...
Campaign naming conventions: how to name your ad campaigns like a pro
Can you tell how every campaign is set up by looking at your ad accounts? What product is it promoting? Who is it targeting? If not, you might want to...
How to create UTM tracking URLs on Google Analytics: the complete guide
Google Analytics is by far the most used analytics tool. BuiltWith estimates that in 2024, more than 89% of all websites worldwide use Google Analytic...
How to hit your digital marketing out of the park
Data has always been vital to marketers for optimizing their digital marketing campaigns - at least for the good ones. In the 80s, David Ogilvy wrote ...
