How to measure advertising incrementality
You know the challenge. If you want to understand — and validate — ad spend, you need to prove your ads are driving growth. When you take the ad data ...
Analyze your Facebook Ads creatives the right way
Facebook Ads is a behemoth of a platform. Combined with other Meta properties, it took in more than $112 billion in ad revenue in 2022 — second only t...
The critical skills every performance marketer needs
Back in the 1980s, the burger chain A&W wanted to beat McDonald’s and its famous quarter pounder burger. Their idea was quite simple: launch a big...
Imagining the ideal performance marketing team structure
As technology continues to evolve, the role of performance marketing teams is shifting to encompass a range of new skills and techniques. This also im...
The AI trend in advertising: What it is, and how to respond
Guess what? The advertising industry is getting a massive makeover, and it's all thanks to Artificial Intelligence (AI) and machine learning. Research...
10 essential performance marketing metrics to monitor
Online marketing has introduced unparalleled possibilities for marketing teams to collect precise and relevant data. Using this data, digital marketer...
What is performance marketing & how to start today
Marketers are continually developing new tactics to market their goods and services online. The world of digital advertising never sits still for long...
How to hit your digital marketing out of the park
Data has always been vital to marketers for optimizing their digital marketing campaigns - at least for the good ones. In the 80s, David Ogilvy wrote ...
How Does the Funnel Team Think About Attribution
The digital marketing landscape is one of endless opportunities. With an ever-growing set of tools and platforms to choose from, there is no shortage ...