Tommy Albrecht

Articles byTommy Albrecht

Performance Marketing Manager at Funnel

The critical skills every performance marketer needs

Back in the 1980s, the burger chain A&W wanted to beat McDonald’s and its famous quarter pounder burger. Their idea was quite simple: launch a big...

performance marketing team

Imagining the ideal performance marketing team structure

As technology continues to evolve, the role of performance marketing teams is shifting to encompass a range of new skills and techniques. This also im...

The AI trend in advertising: What it is, and how to respond

Guess what? The advertising industry is getting a massive makeover, and it's all thanks to Artificial Intelligence (AI) and machine learning. Research...

performance marketing metrics

10 essential performance marketing metrics to monitor

Online marketing has introduced unparalleled possibilities for marketing teams to collect precise and relevant data. Using this data, digital marketer...

How to hit your digital marketing out of the park

Data has always been vital to marketers for optimizing their digital marketing campaigns - at least for the good ones. In the 80s, David Ogilvy wrote ...