Funnel Blog

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Tommy Albrecht

Performance Marketing Manager at Funnel

Recent Posts

How to hit your digital marketing out of the park in 2021

Written by Tommy Albrecht
 7 minute read

Data has always been vital to marketers for optimizing their digital marketing campaigns - at least for the good ones.

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How Does the Funnel Team Think About Attribution

Written by Tommy Albrecht
8 min read

The digital marketing landscape is one of endless opportunities. With an ever-growing set of tools and platforms to choose from, there is no shortage of ways to reach your audience, and, if you do it right, turn the anonymous user into a valuable customer. However, with the customer journey being a complex ecosystem filled with campaigns, ads and messages, how can you accurately give credit where credit is due? How do you know where to double-down your efforts and where to hold back?

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Topics: Digital Marketing - Practical