The critical skills every performance marketer needs
Back in the 1980s, the burger chain A&W wanted to beat McDonald’s and its famous quarter pounder burger. Their idea was quite simple: launch a big...
August 8, 2023
Imagining the ideal performance marketing team structure
As technology continues to evolve, the role of performance marketing teams is shifting to encompass a range of new skills and techniques. This also im...
March 30, 2023
The AI trend in advertising: What it is, and how to respond
Guess what? The advertising industry is getting a massive makeover, and it's all thanks to Artificial Intelligence (AI) and machine learning. Research...
March 28, 2023
10 essential performance marketing metrics to monitor
Online marketing has introduced unparalleled possibilities for marketing teams to collect precise and relevant data. Using this data, digital marketer...
December 22, 2022
How to hit your digital marketing out of the park
Data has always been vital to marketers for optimizing their digital marketing campaigns - at least for the good ones. In the 80s, David Ogilvy wrote ...
May 3, 2021