The critical skills every performance marketer needs
Back in the 1980s, the burger chain A&W wanted to beat McDonald’s and its famous quarter pounder burger. Their idea was quite simple: launch a big...
August 8, 2023Back in the 1980s, the burger chain A&W wanted to beat McDonald’s and its famous quarter pounder burger. Their idea was quite simple: launch a big...
August 8, 2023 Tommy AlbrechtAs technology continues to evolve, the role of performance marketing teams is shifting to encompass a range of new skills and techniques. This also im...
March 30, 2023 Tommy AlbrechtGuess what? The advertising industry is getting a massive makeover, and it's all thanks to Artificial Intelligence (AI) and machine learning. Research...
March 28, 2023 Tommy AlbrechtOnline marketing has introduced unparalleled possibilities for marketing teams to collect precise and relevant data. Using this data, digital marketer...
December 22, 2022 Tommy AlbrechtData has always been vital to marketers for optimizing their digital marketing campaigns - at least for the good ones. In the 80s, David Ogilvy wrote ...
May 3, 2021 Tommy Albrecht