analyze Facebook ads
Marketing

Analyze your Facebook Ads creatives the right way

Facebook Ads is a behemoth of a platform. Combined with other Meta properties, it took in more than $112 billion in ad revenue in 2022 — second only t...

Marketing

The critical skills every performance marketer needs

Back in the 1980s, the burger chain A&W wanted to beat McDonald’s and its famous quarter pounder burger. Their idea was quite simple: launch a big...

performance marketing team

Imagining the ideal performance marketing team structure

As technology continues to evolve, the role of performance marketing teams is shifting to encompass a range of new skills and techniques. This also im...

The AI trend in advertising: What it is, and how to respond

Guess what? The advertising industry is getting a massive makeover, and it's all thanks to Artificial Intelligence (AI) and machine learning. Research...

performance marketing metrics
Data

10 essential performance marketing metrics to monitor

Online marketing has introduced unparalleled possibilities for marketing teams to collect precise and relevant data. Using this data, digital marketer...

two people discussing their performance marketing strategy
Marketing

What is performance marketing & how to start today

Marketers are continually developing new tactics to market their goods and services online. The world of digital advertising never sits still for long...

How to hit your digital marketing out of the park

Data has always been vital to marketers for optimizing their digital marketing campaigns - at least for the good ones. In the 80s, David Ogilvy wrote ...

How does Funnel think about attribution models
Marketing

How Does the Funnel Team Think About Attribution

The digital marketing landscape is one of endless opportunities. With an ever-growing set of tools and platforms to choose from, there is no shortage ...