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A real MMM walkthrough from an expert
Marketing mix modeling can be quite an intricate and complex subject matter. There are loads of variables to take into account, lots of data to keep t...
Cracking the messy middle and why marketing attribution falls short
Privacy rules, cookie loss and device switching have blown holes in the tidy funnels marketing teams used to track. Marketing attribution has become l...
Marketing mix modeling explained for better budget planning
Imagine a prism splitting a single white beam into vivid colors. Each color represents a marketing channel, like print, search, social and display; th...
