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A real MMM walkthrough from an expert
Marketing mix modeling can be quite an intricate and complex subject matter. There are loads of variables to take into account, lots of data to keep t...
Marketing mix modeling can be quite an intricate and complex subject matter. There are loads of variables to take into account, lots of data to keep t...
Marketing mix modeling (or MMM) is a powerful statistical analysis technique that uses sales and marketing data to estimate the impact of marketing ac...
