All your marketing data, always up to date in Power BI

Save time, take control, and own your marketing data with Funnel’s direct integration with Power BI.

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Funnel & Microsoft Power BI

Funnel helps you connect, store, organize, and share your marketing data to achieve your goals.

Funnel & Microsoft Power BI

Funnel helps you connect, store, organize, and share your marketing data to achieve your goals.

Data ownership & full control

Funnel’s integration with Power BI gives you full control so you have the right data in the right place at the right time. Every time.

Stay current with scheduled refreshes 

Set up scheduled data refreshes that align with your business needs. Your dashboards will always display the most current data.

No more broken APIs or maintenance 

Focus on working with and analyzing your data, not troubleshooting connections. Funnel maintains all connectors, ensuring reliable data flow.

Stable schemas ensure accurate data

Our stable schemas act as a form of "behind-the-scenes" version control, ensuring that your reports remain functional.

How to connect Microsoft Power BI

How to connect Microsoft Power BI

Microsoft Power BI

Step 1 - Create a Data Share

Select the data you want to share to Power BI. You have the freedom to add and remove fields, combine sources, and apply filters.

Step 2 - Connect to Funnel in Power BI Desktop

Start downloading your Funnel data by connecting your Funnel account to Power BI Desktop.

Step 3 - Create a new report

Your Data Share from Funnel will now show up as a table in Power BI Desktop. Now, you can start building visuals with you marketing data in Power BI.

Secure data handling

To meet your compliance and security needs, we adhere to industry-standard security practices in people, processes, and technology.

Secure data handling

To meet your compliance and security needs, we adhere to industry-standard security practices in people, processes, and technology.

GDPR + CCPA

Funnel is fully compliant with applicable data privacy legislation, such as GDPR in the EU and CCPA in California, USA.

ISO 27001 

Funnel's security program is certified according to the ISO 27001 standard.

SOC2 Type 2 

Funnel has undergone a SOC 2 Type 2 attestation, a framework developed by the American organization AICPA.

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Data region choice

We offer the possibility to choose whether their data is hosted in either the US or EU for select subscriptions.

Loved by more than 2,000 customers from around the world

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Loved by more than 2,000 customers from around the world

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“Funnel’s Power BI connector is helping us visualize the data like never before.”

Vaibhav Parab
Digital Marketing Manager at With Clarity

“If I could go back in time and talk to myself before we got Funnel, I’d say, ’Why haven’t you done this yet?"

Bryce Hamlin
Director of Business Analytics

Get your data from anywhere to Power BI with Funnel

With Funnel, the possibilities for data integration are virtually limitless. Unlock the full potential of your data.

Work together in Funnel

Funnel helps different teams work better with marketing data.Check out our role pages.

Work together in Funnel

Funnel helps different teams work better with marketing data. Check out our role pages.

Power your dashboards with Funnel


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Advertising channel overview

This report provides an overview of all your advertising platforms and gives you a good understanding of what's working, what's not, and where to shift your budget.

 

 


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Market comparison

This report breaks down your advertising efforts by market. See which markets are performing best and use these insights to make an impact on your business.

 

 


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Monthly marketing overview

This template provides a top-level omnichannel overview of your marketing performance. Spot trends and obtain the information required to shift budget from underperforming channels.

 

 


Funnel templates gallery

Not finding what you’re looking for? Funnel got you covered! Browse through our full collection of marketing dashboard templates made for any use case.

Browse templates

 

 

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Monitor and report on your data

Marketers love Funnel, because it allows them to learn more about how different marketing campaigns perform.

Learn more

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Get insights and reports at scale

Data analysts use Funnel to dive deeper into marketing, sales and CRM data to gain insights that fuel their strategies.

Learn more

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Always up-to-date API connectors

IT teams don’t have to maintain any API connectors. With Funnel, they basically outsource API connector maintanance

Learn more

Why Microsoft Power BI?

Power BI is Microsoft’s business intelligence tool used for building dashboards and reports.

Microsoft Power BI, part of their Azure marketplace, is an incredibly robust business intelligence platform that can help you draw insights from all sorts of data. It’s used by some of the largest organizations in the world. Plus, it can cater to all types of data marketers (from beginners to experts).

Need help?

For a complete overview of all settings, please visit our Help Center