Google Analytics data connector

Looking for ways to automate marketing reporting? Or do you want to improve your digital marketing campaigns? Funnel helps. Get more insights from your GA data by combining it with data from other sources. Our solution covers both GA3 and GA4 data!

Funnel helps you to do reporting, build dashboards and better analyze data.

No more manual reporting

Tired of opening Excel or Google Sheets in one screen, and your data source in another? With Funnel, you don’t need to do any manual over typing of data anymore.

Combine metrics and dimensions

As a modern marketer, you manage multiple channels, budget and markets. Funnel makes it easy to combine data in the way that works for you.

Improve the performance of your campaigns

High data quality is essential to get the full picture of your marketing efforts. That way, you can improve performance, spend smarter and drive growth.

About this connector

Unlock the full potential of your GA & marketing data

Automatically fetch metrics and dimensions from Google Analytics, which can then be grouped with data from other marketing platforms and automatically fed into your Data Warehouse, BI solution or visualization tool.

Funnel is your marketing data hub. Our platform allows you to:

  • Connect your sources
  • Explore your data
  • Transform & combine data 
  • Share with Google Data studio and other destinations

What metrics and dimensions can I get?

Our Google Analytics integration supports a lot of different metrics and dimensions. And good to know: we support both GA Universal and GA 4. For a complete overview of all metrics and dimensions you can get with our Google Analytics data connector, please take a look at the knowledge base.

Benefits of Funnel

Over 500 data connectors

That's nearly 10x more data sources out-of-the-box. Not only do we integrate with over 500 marketing platforms, we also build connections to any other data source on request.

Get support when you need it

With Funnel you can pick a plan that is right for you. Whether you use our support chat or have a dedicated customer success partner, we will make sure you get the most out of your data.

Historical data is always there for you

Funnel collects data from 2 years back and keeps it safe for you. So you can switch data warehouses, or any other aspect of your stack and never have to worry about lost marketing data.

A secure and reliable solution

Security and reliability is our number one priority. We’ve had 99.99% uptime during the last 3 years, are GDPR compliant, and are ISO 27001 certified.

Trusted by 1000+ of world’s most data-driven companies