“Getting that single view of cost and session data in a single place is vital. The real benefit we see with Funnel is being able to get not just paid data in one place but also social, display and marketing cost data all into a single place automatically.”
“Funnel is going to be our cornerstone of reporting on all our digital media investment. It’s a really cost effective and time saving solution that makes all of our digital reporting data accessible to the whole business.”
Nathalie Landron Head of Marketing Scalable Capital
Funnel will pull data from all your advertising platforms, irrespective of what they are. From the start and out of the box. Integrating with advertising platforms is what we do.
Which analytics platforms does Funnel support?
Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your advertising ROI based on sales as reported by Google Analytics.
Do you need to install a tracking code to use Funnel?
No. We only pull in and report on the data that you already have. We get website tracking data from your Google Analytics account and advertising data from the advertising platforms you use. No code to install. No IT involvement. No lock in.
Does Funnel work if I advertise for more than one website or in more than one country?
Yes. Funnel supports an unlimited number of markets and websites. We even convert currencies for you.
Can I see data retroactively in Funnel?
Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these accounts.