Ecommerce reports that truly reflect your business model

Funnel helps Ecommerce companies obtain the complete picture of their marketing efforts. With access to over 400 marketing platforms out of-the-box and custom built integrations, Funnel becomes the central hub for all your marketing data. This data can then be mapped and fed to your Data Warehouse, BI solution or any visualisation tool you may be using.

Ecommerce reports

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Used by leading data-driven ecommerce businesses

“Funnel gives me peace of mind. I have full control of advertising spend across all my ad channels and save multiple hours a week.”

Peter von Knobloch
Marketing Manager

“Funnel has visualised our digital KPIs and this has helped us make more effective marketing decisions ever since”

Thomas van Mastbergen
Head of Digital Marketing

Build your ecommerce marketing reporting stack

Having an automated marketing reporting stack in place is vital for surviving in today’s competitive online shopping landscape. A well-designed marketing reporting stack, with all all of your marketing and advertising data, packaged into an easy-to-use ecommerce report will help you understand your business and give you valuable insights on what is working in your ecommerce marketing and what isn’t.

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Ecommerce marketing

Ecommerce and retail marketing reporting

Create an ecommerce dashboard that paints a clearer picture of how your business, marketing, customer acquisition, and other KPIs are performing in any tool you like. Gone are the days of simple Google ecommerce reporting- tie in metrics from every platform your business uses.

Combine online and offline transactions in a single dashboard

Track all your ecommerce marketing KPIs in one overview dashboard

Easily compare and monitor marketing cost and revenue by market

Monitor ecommerce marketing performance by market in a multi-market dashboard

Track and monitor both your organic traffic and paid traffic in one ecommerce dashboard

Funnel integrates with all marketing and advertising platforms used by successful ecommerce businesses

See all data sources

Gain valuable insights and maximize your ecommerce marketing ROI with Funnel ecommerce reports

Maximise marketing ROI by ideal budget allocation

Funnel combines advertising and revenue data to identify your winners and losers so that you can re-allocate your budget accordingly. Accurate ecommerce reports provide actionable insights that will help you to continuously increase your digital marketing ROI and customer acquisition metrics.

Ecommerce dashboard

Prove ROI with shared ecommerce marketing reporting dashboards

Do you know the ROI on each of your marketing platforms? Instead of creating ad hoc customer acquisition reports each time you're asked that familiar question, you could just share a live dashboard to all stakeholders with the data they need. A quick and easy to use reporting tool that’s always up to date.

Ecommerce dashboard

Save the man hours for stuff only humans can do

In order to obtain a complete overview of your marketing efforts, you first need to ensure that all your data is available in a centralised data hub. You're probably spending a great deal of time on data entry, which could be spent on campaign optimization. Funnel automates data collection from all of your marketing sources, no matter what they are. Once collected, it's easy to clean and map the data before exporting to your data warehouse, business intelligence solution or visualization tool.

Ecommerce dashboard

Case Study

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“Funnel brought our reporting to the next level. Before using Funnel, we were doing analysis only on conversion rates. With Funnel, I’m looking at ROI.”

Mark Bosold,
Head of Analytics & BI

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What our customers say about Funnel

  1. February 20, 2017

    "Take control of your ad spend"

    March 16, 2018

    "Solve all your problem with gathering cost data from ANY source"

    February 20, 2018

    "Great timesaver with simple setup"

  2. February 16, 2017

    "Great tool to combine Google Analytics data and ad platform cost data"

    March 16, 2018

    "Automation at its best"

    February 20, 2017

    "Funnel's customer service is top notch!"

More reviews

Frequently asked questions

What data sources does Funnel support?

Funnel pulls in data from all of your marketing sources regardless of the platform. With out-of-the-box and custom integrations, we'll ensure that Funnel will be the only integration you need. Once connected, you can create simple, effective ecommerce reports with ease.
See all data sources

Do you need to install a tracking code to use Funnel?

No. We only pull data that you already have. We obtain website tracking data from tracking platforms such as Google Analytics and Adobe. All other marketing data is obtained from the respective platforms. No code to install. No IT involvement.

Does Funnel work if I advertise for more than one website or in more than one country?

Funnel supports an unlimited number of websites, markets and ad accounts. We even convert currencies automatically for you.

Can I see data retroactively in Funnel?

Yes. Funnel pulls in at least 2 years worth of data from your marketing platforms, providing the data is accessible.

Where can i visualize my data?

Funnel allows you to visualize your data anywhere you want. Simply export your data to Google Analytics, Google Sheets, Google Data Studio or into your data warehouse or BI solution.