Google Data Studio

Get all your advertising data directly into Google Data Studio through one connector

Data from over 500 ad platforms with a single connector.

Google Data Studio community connector

Get trial access after the demo.

How it works

Connect your ad accounts to Funnel and start pushing data to Google Data Studio in minutes.

1. Create a new data source

Google Studio

2. Connect your ad accounts to Funnel

Google Studio

3. Visualize your data in Data Studio

Google Data Dashboard
View documentation

Feed data from any marketing platform

Data from over 500 marketing and advertising platforms

Why Funnel + Google Data Studio?

Easiest way to get all your advertising data to Google Data Studio

Google Data Studio

Join data from multiple data sources

Funnel enables you to combine data from multiple platforms into a single table or chart. When connecting a data source for each individual platform in Data Studio, you’re unable to use multiple data sources in the same widget. Since Funnel connects to all your platforms under a single data source, this becomes possible. Learn more about Funnel’s single data source.

Google Data Studio

Create custom data groupings

Using Funnel dimensions is a great way to make meaningful groups of data. Instead of reporting on Google Analytics data separately, you can create simple rules to combine this with your ad platform data. You can also group data from multiple ad platforms such as all social campaigns. This data can then be displayed in Data Studio in a single widget. Learn more about grouping data in Funnel.

Google Data Studio

Custom metrics to Data Studio

Funnel sends all aggregatable metrics to Data Studio automatically. You can also define custom metrics in Funnel prior to exporting to Data Studio. Calculating ROI or adding agency fees to marketing cost has never been more simple. Learn more about creating custom metrics in Funnel.

Google Data Studio

Integrations to all advertising platforms

Funnel integrates with all your advertising platforms and allows you to easily get all the data you need into your Google Data Studio dashboard. Out of the box integrations to over 500 advertising platforms. We will add any ad platform you need that is not yet supported at no additional cost.

Google Data Studio

One connector with more data sources than all the others combined

Funnel integrates with more data sources than all the other connectors combined. Getting all your advertising data through a single connector saves you time and allows you to focus on analyzing the data instead of configuring and maintaining several connectors with different export rules, data models and pricing plans. Funnel's Data Studio Connector is the last connector you'll ever need.

Google Data Studio

With Funnel your dashboards are always up to date

Forget about manually pushing data to Data Studio. Funnel saves you time and effort by automatically pushing data to Google Data Studio and keeping your dashboards up to date.

Marketing Overview Dashboard

An example of a dashboard created in Data Studio with Funnel data

With access to data from over 500 platforms and the ability to request new connections, you’ll never have to worry about finding alternative solutions for less common platforms.

View trends across all advertising platforms to keep a close eye on your marketing performance.

Easily group your data prior to exporting to Data Studio with Funnel Dimensions. Compare Paid VS Organic traffic with a click of a button!

Combine data from multiple sources in a single widget using Funnel’s single Data Studio connector.

View in Data Studio

Market Comparison Dashboard

An example of a dashboard created in Data Studio comparing data across different markets

Connect all of your marketing, advertising and sales platforms to Funnel to ensure a complete overview in Google Data Studio.

Easily group your data by market in Funnel’s powerful yet intuitive data mapping interface, prior to connecting to Data Studio.

View trends across all of your markets to see which country or region is performing the best.

Automatically convert all of your monetary values into the currency that you report in.

View in Data Studio
  1. “Funnel saves us 8-10 hours per month and has allowed us to eliminate up to 60% of our marketing costs in specific areas.”

    Anwar Ayad
    Online Marketing,

    “Funnel has visualised our digital KPIs and this has helped us make more effective marketing decisions ever since.”

    Thomas van Mastbergen
    Head of Digital Marketing,

    “Funnel’s data export features have made our lives easier by centralising our marketing data.”

    Dominika Čamajová
    Data Analyst,

    “Thanks to Funnel I know exactly how much I spent yesterday, and what it generated in terms of sales.”

    Mikael Stålnacke
    Head of Sales,

Frequently asked questions

Can I join data from multiple data sources with Funnel?

Yes. Funnel normalizes your data and allows you to join data from as many data sources as you like in the same graph or chart.

Do I need to pay for every data source I want to use?

No. With Funnel you can add as many data sources as you like for the same price. Our pricing is based on your monthly ad spend. If you can't find a data source you need in our data source list, just send a request and we'll build it for you free of charge.

Where can I visualize my data?

Funnel allows you to visualize your data anywhere you want. You can create dashboards and reports in Funnel or upload your data to Google Analytics, Google Sheets, Google Data Studio or into your data warehouse or BI system.

Can I get a free trial?

Yes. We want to make sure you’ll get a flying start and therefore we always include a managed onboarding before you start your free trial.