New fields added for Amazon, Semrush, StackAdapt and more – here are our Connector updates for March 2023.
Amazon Ads
The following metrics have been added to the "Sponsored Brands" report category:
- Video Views 25%
- Video Views 50%
- Video Views 75%
- Video Views 100%
- Video Views 5 Seconds
- Video Unmutes
Amazon Selling Partner
We have now added a report type called "Sales and Traffic" to Amazon Selling Partner (list of metrics here).
Semrush
We have added eight new reports within the "Domains area":
- Domain Competitors in Organic Search
- Domain Competitors in Paid Search
- Domain Organic Search Keywords
- Domain Organic Pages
- Domain Organic Subdomains
- Domain Paid Search Keywords
- Domain PLA Search Keywords
- Domain vs. Domain
StackAdapt
We have created a new report type: Insight. This new report type comes with six new breakdown selections and dimensions:
- Audience
- Categories
- Device type
- Geo (Country & Region)
- Supply source
- Demographics
And five new metrics:
- Conversion clicks
- Conversion cookie
- Conversion IP
- Time on site
- Engagement rate
We have also added Conversion Tracker for the Delivery Stats report. This new breakdown comes with the following new dimensions:
- Conversion tracker
- Conversion Type
- Count Type
Google Analytics GA4
We have added the new metric “Average session duration”.
LinkedIn
We have added a new field: Talent Leads - Number of leads captured through a talent media campaign.
TikTok
In the Audience report, the existing field Country (which contained "Country code", e.g. US or TW) is now replaced by two new fields: Country Code (showing e.g. US) and Country/Region (showing e.g. United States).
