Product Updates

View updates by feature or month

Posts by Tag

See all

Johannes Andreasson

Recent Posts

Appsflyer, Adform, Ingenious: New fields for May

Written by Johannes Andreasson
During May, several core connectors have been expanded with new reports, metrics and dimensions. Here are some of the updates released Appsflyer New dimensions added to the SKAdNetwork performance report: - Adset - Adset ID - Ad - Ad ID Snapchat...
Read more

Topics: Google Ads , TikTok , Snapchat , Adform , DV360 , Reddit , Campaign Manager , AppsFlyer , Quantcast

Snapchat, TikTok, GA4: Connector updates for April 2022

Written by Johannes Andreasson
Snapchat Our Reach and Frequency (non-aggregatable) report have had additional time windows added. We now support 1, 7, 14, 30, 60, 90 "month to date" and "lifetime".  Effiliation - Publisher report Pardot - Funnel's Pardot connector defaulting ...
Read more

Topics: TikTok , Google Analytics , Google Merchant Center , Snapchat , Reddit , Partnerize , Pardot , Ingenious Partner Marketing Platform , Effiliation

Amazon Ads, Bing, Snapchat and more – connector expansions in March

Written by Johannes Andreasson
Some of the expansions we've made to our connectors in March. Amazon Ads "Keyword" and "Search Term" breakdowns are now supported for the "Sponsored Product" report category WooCommerce Three new metrics supported: - Line Item Total Price - Line...
Read more

Topics: Magento , TikTok , bing , Snapchat , HubSpot , WooCommerce , Amazon Ads

Standard rules for your Social Organic reports

Written by Johannes Andreasson
For content marketers it’s important to be able to track efforts on social media platforms that are performing well and those that are not. To make it easier to work with this type of reporting, we've created five out-of-the-box Social organic p...
Read more

Topics: Data Transformation , Twitter Organic , Facebook Pages , Instagram Insights , YouTube , Pinterest Organic , LinkedIn Organic

Field editing made easier

Written by Johannes Andreasson
Getting your head around custom dimensions and metrics in Funnel can be cumbersome and time consuming. As part of our ongoing effort to make it easier to work with Funnel, we've made some improvements to the user experience surrounding the creat...
Read more

Topics: Data Transformation

Get your Ingenious data into Funnel

Written by Johannes Andreasson
We're happy to announce that we're now supporting the tracking/affiliate Ingenious Partner Marketing Platform as a standard connector in Funnel. When connecting an Ingenious Partner Marketing Platform data source you can choose from two report t...
Read more

Topics: Ingenious Partner Marketing Platform

Get your Teads data into Funnel

Written by Johannes Andreasson
The video advertising platform Teads, used by some 5,000 websites, is now available as a standard connector in Funnel. What data can I get from Teads? How to connect to Teads
Read more

Topics: Teads

TikTok: Additional time windows for Reach and Frequency

Written by Johannes Andreasson
We have added two new time windows to our "Reach and frequency" report for TikTok. It now has 7 and 30 day windows in addition to 1 day. We've also added "hour" as a dimension – it is available with the basic report with standard metrics. Furthe...
Read more

Topics: TikTok

New and improved Adtraction connector in Funnel

Written by Johannes Andreasson
To make it easier to connect and get value from our Adtraction connector, we've made several improvements. Aside from adding several new fields, we've redesigned the connect flow to get rid of the need to manually enter the name and id of a conn...
Read more

Topics: New Fields , Adtraction

Amazon Ads data now available in Funnel

Written by Johannes Andreasson
Amazon Ads is the 3rd largest advertising platform in the market and we’re super happy to introduce it as standard connector in Funnel. This first version supports the three main Amazon ‘Ad Products’: Sponsored Products, Sponsored Brands and Spo...
Read more

Topics: Amazon Ads