AdWords (Google Ads) - Conversion value attributed to conversion time

1 minute read Last updated Jun 22 2021
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  • Gustav Karlsson
    Written by Gustav Karlsson

    Gustav joined Funnel in 2017 and works as a Product Manager

The AdWords (Google Ads) connector in Funnel now supports a new metric for analysing Conversion value by conversion time.

The new metric is called Conv. Value (by Conv. time) and is available in the Standard, Search Keyword and Audience reports. If you want historical data for this new metric please reach out to us and we will perform a backfill of your data source(s). 


To see a full list of available fields from Google Ads take a look at this knowledge base article.

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