To bring Funnel's naming in line with Google Ads, we've introduced two changes to conversion value metrics.
The changes are:
- The metric "Total Conv. Value" is now called "Conv. Value"
- A new metric is introduced for all conversion actions:
"All Conv. value: <conversion action name>"
We hope this new names will make it easier for Funnel users to understand what the underlying values represent on the Google Ads platform.
What data can I get from Adwords/Google Ads?
