AdWords (Google Ads) name changes

Last updated Mar 11 2021 1 minute read
To bring Funnel's naming in line with Google Ads, we've introduced two changes to conversion value metrics. 
The changes are:
  • The metric "Total Conv. Value" is now called "Conv. Value"
  • A new metric is introduced for all conversion actions:
    "All Conv. value: <conversion action name>"

We hope this new names will make it easier for Funnel users to understand what the underlying values represent on the Google Ads platform.

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