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AdWords (Google Ads) - More possibilities for keyword data

1 minute read Last updated Mar 1 2021
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  • Gustav Karlsson
    Written by Gustav Karlsson

    Gustav joined Funnel in 2017 and works as a Product Manager

It is now possible to include Keyword dimensions when connecting on Ad-level in the Search Keyword report of Funnel's AdWords (Google Ads) connector. 


The new keyword dimensions are available as optional dimensions under the “Search Keyword” report type. Options for these Keyword dimensions become available in the connect dialog after having selected the Search Keyword report and the report level “Campaign, Ad Group, Ad”.

Be aware that connecting a data source according to the configuration above will lead to that the Google Ads API will filter out data points without any associated keyword. As a result, the totals for some metrics may be lower than if you were to connect a data source with a different configuration. You can read more about this behavior in this knowledge base article.

To read more about the data you can get from Google Ads, please see the What data can I get from AdWords? knowledge base article.




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