Pinterest - More breakdowns for the Frequency metric

June 9, 2021
1 minute read

It is now possible to collect data for Pinterest's Frequency metric with more flexibility.

Because of how Frequency is defined it is not possible to aggregate values of this metric and get accurate results. In order to manage this complexity, Funnel offers different variants of the Frequency metric when connecting data sources. This update lets you connect data sources with more Frequency variants, more specifically:

  • Frequency 1 Day, Campaign
  • Frequency 1 Day, Ad Group
  • Frequency 1 Day, Product Group
  • Frequency 1 Day, Pin Promotion


To read more about non-aggregatable metrics, have a look at this knowledge base article.