TikTok
The Audience metrics breakdown “Platform” has been renamed to “Operating system”. This change has been introduced for consistency with the Tiktok platform.
New metrics:
CTA App Install
VTA App Install
Total Search
Total Checkout
Total Launch App
Total Add Payment Info (SKAN)
Total Complete Tutorial (SKAN)
Total Complete Tutorial Value (SKAN)
Total Unlock Achievement (SKAN)
Total Generate Lead (SKAN)
Total Login (SKAN)
Total Launch App (SKAN)
Total Join Group (SKAN)
Total Generate Lead (SKAN)
Result (SKAN)
Yahoo ad tech
New dimension:
Creative Custom ID
Teads
New dimensions:
Creative external integration
Seat name
Tweakers
Dimensions:
Shop ID
Shop name
Category ID
Category name
Delivery country
Product ID
Product name
Deep link
EANs
SKUs
Metrics:
Standard clicks
Refurbished clicks
Standard cost
Refurbished cost
Twitter
New metrics:
Mobile Conversion Searches
Mobile Conversion Content View
Mobile Conversion Tutorials Completed
Mobile Conversion Sign Ups
Mobile Conversions Purchases
Google Ads / AdWords
To make them easier to understand, we’ve updated the following field names:
End Time ➝ Call End Time
Start Time ➝ Call Start Time
Attribute Values ➝ Feed Item Attribute Values
Call Action Text (Responsive) ➝ Responsive Display Ad Call To Action Text
Google My Business
Google has released a new report called “Performance Insights”. This report will replace “Insights”, “Actions Phone” and “Local Posts”.
Existing sources using the “Insights”, “Actions Phone” and “Local Posts” reports will keep downloading data as long as Google allows it. Historical data will remain in Funnel after the sunset date.
To use the “Performance Insights” report you will need to connect a new source.
More information on the update in our Knowledge base.
Shopify
A new field has been added to Funnel’s Shopify connector: “Customer Sale Type”. This dimension eliminates the need to create a custom dimension in Funnel for separating new from returning customers.
The new field flags a customer as “first-time” or “returning” based on in what sequence the order was made. It’s available now in the Order report and Product report.
YouTube
New report type: “Channel Subscribers”
Provides the metrics “Channel Subscribers Gained” and “Channel Subscribers Lost”.
