YouTube - Age and Gender report

Last updated Aug 3 2021 1 minute read
Contributors
  • Gustav Karlsson
    Written by Gustav Karlsson

    Gustav joined Funnel in 2017 and works as a Product Manager

There's a new report type available for our YouTube connector: Age and Gender. With the new Age and Gender report you can see the Viewer Percentage by Age and Gender, on a per-video level. The Viewer Percentage metric is non-aggregatable and only available through this new report type. It's also worth to note that this report is subject to YouTube’s data anonymization. This means that, if a YouTube channel doesn’t have enough traffic, the report will not return any data.

You can read more about the data available from YouTube in this knowledge base article.

Want to work smarter with your marketing data?
Discover Funnel