GA4 vs Universal Analytics - 7 key differences
During 2023, the deprecation of Universal Analytics (UA) got underway, finally making way for Google Analytics 4 (GA4). Despite GA4 being the default ...
What is data mesh, and what are its benefits?
Data mesh is a decentralized approach to data architecture that has recently increased in popularity. Within the data mesh approach, data ownership is...
The importance of data cleaning in marketing analytics
This post is an expansion on an excellent piece titled “Data Cleaning IS Analysis, Not Grunt Work” by Randy Au, here in the context of marketing analy...
