Articles by Christian Hagberg

Trends & News

Understanding Consent Mode V2

As digital privacy continues to be a pivotal aspect of online interactions, Google's introduction of Consent Mode V2 in March 2024 is an important evo...

Published March 21, 2024 Christian Hagberg 3 minute read

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Reporting

Have you outgrown your reporting process?

In the dynamic digital marketing landscape, data reporting tools like Supermetrics have been pivotal by enabling businesses to extract, analyze, and v...

Published October 24, 2023 Christian Hagberg 3 minute read

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Reporting on Sessions in Google Analytics 4

In Universal Analytics (UA), 'Sessions' was a go-to metric for many of us. It was an easy way to see how much traffic a website or app was getting, an...

Published July 6, 2023 Christian Hagberg 5 minute read

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Data

How to solve Shopify reporting mismatches with Funnel

If you're reading this post, it's likely you're wrestling with matching the data displayed in Shopify's user interface to the data pulled from Shopify...

Published June 13, 2023 Christian Hagberg 2 minute read

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UTM ID: A marketer's key to campaign tracking

Marketers widely use UTMs to track their campaigns, and with the decline of third-party cookies, they'll become even more crucial for monitoring perfo...

Published June 7, 2023 Christian Hagberg 3 minute read

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Data

The importance of owning your reporting data

In July 2019, Google announced their new “App + Web” property, which would later be renamed to Google Analytics 4. Immediately post announcement, most...

Published February 28, 2023 Christian Hagberg 3 minute read

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Trends & News Data

How to solve Google Analytics 4 quota issues in Looker Studio

Read on if you are looking for ways to handle the errors you might see in Looker Studio, like "Data set configuration error". These errors can be the ...

Published December 13, 2022 Christian Hagberg 4 minute read

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Data

GA4 vs Universal Analytics - 7 key differences

During 2023, the deprecation of Universal Analytics (UA) got underway, finally making way for Google Analytics 4 (GA4). Despite GA4 being the default ...

Published July 14, 2022 Christian Hagberg 5 minute read

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Trends & News

What is data mesh, and what are its benefits?

Data mesh is a decentralized approach to data architecture that has recently increased in popularity. Within the data mesh approach, data ownership is...

Published May 6, 2022 Christian Hagberg 4 minute read

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The importance of data cleaning in marketing analytics

This post is an expansion on an excellent piece titled “Data Cleaning IS Analysis, Not Grunt Work” by Randy Au, here in the context of marketing analy...

Published March 31, 2022 Christian Hagberg 4 minute read

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