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How to solve Shopify reporting mismatches with Funnel

Published Jun 13 2023 2 minute read Last updated Jun 13 2023
solve data mismatch issues
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If you're reading this post, it's likely you're wrestling with matching the data displayed in Shopify's user interface to the data pulled from Shopify's reporting API. This is a common issue many users face, and a quick search on platforms like Twitter or Reddit will reveal a slew of individuals grappling with the same problem. 

Shopify data mismatch

Unfortunately, the prevailing responses suggest this mismatch is inevitable, and a foolproof reporting tool that can eliminate this discrepancy is yet to be found.

However, we at Funnel have good news! We're thrilled to introduce a new solution that shows promising signs of minimizing, or even eliminating, these mismatches. In this post, we'll delve into why the discrepancies occur between reports built on Shopify's reporting API and those in the user interface. More importantly, we'll explore how Funnel's innovative solution can help to resolve these issues.

What causes the data mismatch between Shopify's user interface and my reports?

Shopify data can pose unique challenges when used in data analytics tools. These challenges primarily arise from two factors:

  • Shopify API's limitations: The API struggles with managing large datasets, which means working with extensive Shopify data can be complicated.
  • Ecommerce data's dynamic nature: The specifics related to a Shopify order, such as the order total or customer details, are subject to change. These changes can happen due to various events like refunds or alterations to the customer's shipping address, even after a significant duration since the order was placed. This dynamism adds complexity to accurately mapping the data based on the original timestamp of the order.

To efficiently manage and analyze Shopify data, it's crucial to consider these factors and the impact of subsequent events on the data's integrity.

How does Funnel help to solve this problem?

Our new solution is designed to address the challenges posed by large and evolving datasets. Here's how it works:

When you connect your Shopify store to Funnel for the first time, Funnel downloads the entire order history of the store right from its inception, not just the recent days, months, or years. After this, Funnel continuously fetches new orders from Shopify and updates any changes to orders that have happened in the past.

This means you'll always have an up-to-date dataset in Funnel, both for new orders and historical ones, primed for accurate reporting. Our solution ensures your reporting is always current, allowing you to make informed decisions based on the most accurate data possible.

With Funnel, you no longer have to worry about data mismatches. Book a demo today and test for yourself using your own Shopify data.

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