Christian Hagberg

Articles byChristian Hagberg

Product marketing at Funnel
outgrown super metrics

Have you outgrown your reporting process?

In the dynamic digital marketing landscape, data reporting tools like Supermetrics have been pivotal by enabling businesses to extract, analyze, and v...

reporting ga4 sessions

Reporting on Sessions in Google Analytics 4

In Universal Analytics (UA), 'Sessions' was a go-to metric for many of us. It was an easy way to see how much traffic a website or app was getting, an...

solve data mismatch issues

How to solve Shopify reporting mismatches with Funnel

If you're reading this post, it's likely you're wrestling with matching the data displayed in Shopify's user interface to the data pulled from Shopify...

What's a UTM ID?

UTM ID: A marketer's key to campaign tracking

Marketers widely use UTMs to track their campaigns, and with the decline of third-party cookies, they'll become even more crucial for monitoring perfo...

own reporting data

The importance of owning your reporting data

In July 2019, Google announced their new “App + Web” property, which would later be renamed to Google Analytics 4. Immediately post announcement, most...

search impression share

Report on search impression share for Google Ads: A step-by-step guide

If you are struggling to report on search impression share for Google Ads, this guide is for you. We will cover what search impression share is, how i...

What is an ETL

What is an ETL? Everything Marketers need to know

What is an ETL tool? Plenty of professionals use them to make data collection and analysis easier. As a marketer, you will likely use ETL solutions to...

How to solve Google Analytics 4 quota issues in Looker Studio

Read on if you are looking for ways to handle the errors you might see in Looker Studio, like "Data set configuration error". These errors can be the ...

GA4 vs Universal Analytics - 7 key differences

Universal Analytics (UA) is approaching its final year of existence before being deprecated in July 2023, making way for Google Analytics 4 (GA4). Des...

A picture representing a data mesh

What is data mesh, and what are its benefits?

Data mesh is a decentralized approach to data architecture that has recently increased in popularity. Within the data mesh approach, data ownership is...