Have you outgrown your reporting process?
In the dynamic digital marketing landscape, data reporting tools like Supermetrics have been pivotal by enabling businesses to extract, analyze, and v...
October 24, 2023
Reporting on Sessions in Google Analytics 4
In Universal Analytics (UA), 'Sessions' was a go-to metric for many of us. It was an easy way to see how much traffic a website or app was getting, an...
July 6, 2023
How to solve Shopify reporting mismatches with Funnel
If you're reading this post, it's likely you're wrestling with matching the data displayed in Shopify's user interface to the data pulled from Shopify...
June 13, 2023
UTM ID: A marketer's key to campaign tracking
Marketers widely use UTMs to track their campaigns, and with the decline of third-party cookies, they'll become even more crucial for monitoring perfo...
June 7, 2023
The importance of owning your reporting data
In July 2019, Google announced their new “App + Web” property, which would later be renamed to Google Analytics 4. Immediately post announcement, most...
February 28, 2023
Report on search impression share for Google Ads: A step-by-step guide
If you are struggling to report on search impression share for Google Ads, this guide is for you. We will cover what search impression share is, how i...
February 6, 2023
What is an ETL? Everything Marketers need to know
What is an ETL tool? Plenty of professionals use them to make data collection and analysis easier. As a marketer, you will likely use ETL solutions to...
January 19, 2023
How to solve Google Analytics 4 quota issues in Looker Studio
Read on if you are looking for ways to handle the errors you might see in Looker Studio, like "Data set configuration error". These errors can be the ...
December 13, 2022
GA4 vs Universal Analytics - 7 key differences
Universal Analytics (UA) is approaching its final year of existence before being deprecated in July 2023, making way for Google Analytics 4 (GA4). Des...
July 14, 2022
What is data mesh, and what are its benefits?
Data mesh is a decentralized approach to data architecture that has recently increased in popularity. Within the data mesh approach, data ownership is...
May 6, 2022