Have you outgrown your reporting process?
In the dynamic digital marketing landscape, data reporting tools like Supermetrics have been pivotal by enabling businesses to extract, analyze, and v...
October 24, 2023In the dynamic digital marketing landscape, data reporting tools like Supermetrics have been pivotal by enabling businesses to extract, analyze, and v...
October 24, 2023 Christian HagbergIn Universal Analytics (UA), 'Sessions' was a go-to metric for many of us. It was an easy way to see how much traffic a website or app was getting, an...
July 6, 2023 Christian HagbergIf you're reading this post, it's likely you're wrestling with matching the data displayed in Shopify's user interface to the data pulled from Shopify...
June 13, 2023 Christian HagbergMarketers widely use UTMs to track their campaigns, and with the decline of third-party cookies, they'll become even more crucial for monitoring perfo...
June 7, 2023 Christian HagbergIn July 2019, Google announced their new “App + Web” property, which would later be renamed to Google Analytics 4. Immediately post announcement, most...
February 28, 2023 Christian HagbergIf you are struggling to report on search impression share for Google Ads, this guide is for you. We will cover what search impression share is, how i...
February 6, 2023 Christian HagbergWhat is an ETL tool? Plenty of professionals use them to make data collection and analysis easier. As a marketer, you will likely use ETL solutions to...
January 19, 2023 Christian HagbergRead on if you are looking for ways to handle the errors you might see in Looker Studio, like "Data set configuration error". These errors can be the ...
December 13, 2022 Christian HagbergUniversal Analytics (UA) is approaching its final year of existence before being deprecated in July 2023, making way for Google Analytics 4 (GA4). Des...
July 14, 2022 Christian HagbergData mesh is a decentralized approach to data architecture that has recently increased in popularity. Within the data mesh approach, data ownership is...
May 6, 2022 Christian Hagberg