Understanding Consent Mode V2
As digital privacy continues to be a pivotal aspect of online interactions, Google's introduction of Consent Mode V2 in March 2024 is an important evo...
March 21, 2024
The end of third-party cookies in Chrome is here
And so, the time has finally come. As of January 4, 2024, Chrome is disabling third-party cookies for 1% of its users. This will, then, gradually roll...
January 5, 2024
13 things to consider before building marketing data pipelines
The allure of building custom, in-house marketing data pipelines can be compelling for many organizations. From a zoomed out perspective, it promises ...
December 7, 2023
Have you outgrown your reporting process?
In the dynamic digital marketing landscape, data reporting tools like Supermetrics have been pivotal by enabling businesses to extract, analyze, and v...
October 24, 2023
Reporting on Sessions in Google Analytics 4
In Universal Analytics (UA), 'Sessions' was a go-to metric for many of us. It was an easy way to see how much traffic a website or app was getting, an...
July 6, 2023
How to solve Shopify reporting mismatches with Funnel
If you're reading this post, it's likely you're wrestling with matching the data displayed in Shopify's user interface to the data pulled from Shopify...
June 13, 2023
UTM ID: A marketer's key to campaign tracking
Marketers widely use UTMs to track their campaigns, and with the decline of third-party cookies, they'll become even more crucial for monitoring perfo...
June 7, 2023
The importance of owning your reporting data
In July 2019, Google announced their new “App + Web” property, which would later be renamed to Google Analytics 4. Immediately post announcement, most...
February 28, 2023
Report on search impression share for Google Ads: A step-by-step guide
If you are struggling to report on search impression share for Google Ads, this guide is for you. We will cover what search impression share is, how i...
February 6, 2023
What is an ETL? Everything Marketers need to know
What is an ETL tool? Plenty of professionals use them to make data collection and data analysis easier. As a marketer, you will likely use ETL solutio...
January 19, 2023