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Universal Analytics (UA) is approaching its final year of existence before being deprecated in July 2023, making way for Google Analytics 4 (GA4). Despite GA4 being the default option for new Google Analytics properties since October 14, 2020, m...

Data mesh is a decentralized approach to data architecture that has recently increased in popularity. Within the data mesh approach, data ownership is handed to the domain or business function that best understands the data's structure, purpose,...

This post is an expansion on an excellent piece titled “Data Cleaning IS Analysis, Not Grunt Work” by Randy Au, here in the context of marketing analytics. In his article, Randy talks about an often undervalued aspect of any analytics journey: d...