SMART goals for digital marketing
Goals have a quirky quality, not very different from new year’s resolutions. If you’re not intentional with them, it doesn’t take long until they go t...
PPC vs Marketplaces: Finding Your Marketing Mix
The main difference between PPC and marketplaces is that PPC drives traffic to your website or webshop, while advertising on marketplaces will lead vi...
YouTube Marketing: Everything you need to know
How many times have you wasted your afternoons by watching random YouTube videos for hours? We have all been there. But have you ever thought about ho...
How to use marketing performance data to create revenue projection reports
In Arthur Conan Doyle's 1887 book 'A Study in Scarlet,' iconic detective Sherlock Holmes makes a comment that still applies today: "It is a capital mi...
A complete guide to Tiktok Ads for digital agencies
TikTok is the cool, new kid on the block that everyone can't help but notice. With over 2 billion app downloads and a user base of more than 689 milli...
A complete guide to Pinterest ads for digital agencies
As of Q4 2020, Pinterest has amassed over 459 million active monthly users and its audience base continues to grow, capturing the attention of the pre...