SMART goals for digital marketing
Goals have a quirky quality, not very different from new year’s resolutions. If you’re not intentional with them, it doesn’t take long until they go t...
March 1, 2022
PPC vs Marketplaces: Finding Your Marketing Mix
The main difference between PPC and marketplaces is that PPC drives traffic to your website or webshop, while advertising on marketplaces will lead vi...
February 22, 2022
YouTube Marketing: Everything you need to know
How many times have you wasted your afternoons by watching random YouTube videos for hours? We have all been there. But have you ever thought about ho...
October 20, 2021
How to use marketing performance data to create revenue projection reports
In Arthur Conan Doyle's 1887 book 'A Study in Scarlet,' iconic detective Sherlock Holmes makes a comment that still applies today: "It is a capital mi...
August 30, 2021
A complete guide to Tiktok Ads for digital agencies
TikTok is the cool, new kid on the block that everyone can't help but notice. With over 2 billion app downloads and a user base of more than 689 milli...
August 11, 2021