Creating your agency health check dashboard
Digital marketing is a fast-paced environment that changes frequently. To stay ahead, a marketing agency needs to effectively manage multiple campaign...
May 14, 2024
Reporting at scale with iO
The world’s most successful agencies serve many clients at once, each bringing multiple projects worth of work. At the same time, each project may hav...
April 2, 2024
Top 5 BI tools (and 3 MI tools) for 2024
All rivers meet at the ocean. Those beautifully clear ocean waters gently lulling at the edge of a sunny island are made up of thousands of rivers fro...
April 1, 2024
How do we measure marketing success?
Imagine sitting in a boardroom, and a confident agency representative presents your quarterly marketing performance. They have analyzed your data with...
February 13, 2024
Monitoring vs. reporting – what’s the difference?
Does the thought of reporting week send a shiver down your spine? You're not alone. Many marketers dread the days leading up to the deadline for repor...
February 8, 2024
Multi-touch attribution vs. marketing mix modeling
Marketing mix modeling (MMM) and multi-touch attribution (MTA) are key methods in marketing analytics. While MMM offers a macro-level view of marketin...
December 20, 2023