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How to analyze marketing data: 6 expert tips
You've likely heard that data is your organization's lifeblood — yet many businesses aren't harnessing its power. While 59% of marketing teams claim t...
The art and science of marketing channel strategy
Navigating the digital marketing landscape? Make sure your marketing channel strategy is on point. The right strategy can steer your campaign toward s...
The ultimate guide to PPC reporting
So, you’ve started running your pay-per-click campaigns. Congratulations! Unfortunately, your job doesn’t end there. While pay-per-click campaigns (or...
CTV strategy: how to scale, complete the funnel, and measure
Are you ready to take your advertising to the next level? Connected TV (CTV) advertising is quickly becoming the go-to choice for brands looking to re...
Top 12 Performance Marketing tools
Marketing data can be a double-edged sword. The potential insight it offers is immense, and when managed properly, it can be a game-changer. That said...
The complete guide to marketing budget allocation in 2025 (with free template)
Do you want to allocate your digital marketing budget across channels? Read on learn the smart way to structure your budget, and don't forget to downl...
What is performance marketing & how to start today
Marketers are continually developing new tactics to market their goods and services online. The world of digital advertising never sits still for long...
Behavioral vs. contextual targeting: the difference explained
Marketers have relied on behavioral targeting for years to leverage data about consumer behavior and create relevant messages that resonate deeply and...
Marketing data tools you can’t live without
In today's digital age, marketing has become increasingly data-driven. With so much information available, it can be overwhelming for marketers to mak...
Performance marketing vs. brand marketing - and how they work together
What results do you expect from your marketing campaigns? How you answer that question probably depends on whether you focus on a performance marketin...
