What is data-driven marketing?
At Funnel, data-driven marketing is a way of life. We use data to both measure and inform all of our marketing efforts. It is so ingrained into our DN...
Marketing reporting automation: why and how to start
Marketing reporting automation can be a game changer for digital marketers. It can totally change your perspective on what’s possible in your role, re...
Why you need to do a sensitivity analysis on your marketing funnel
Learn about: What is sensitivity analysis - Interview with Maximilian Lindhé from Growth Hackers Sthlm Why sensitivity analysis is important for marke...
UTM and UTM convention best practices
UTM Tagging: How the Tracking Works UTMs are brief snippets of tracking code that are appended to the end of URLs. They divulge a range of key data po...
Campaign naming conventions: how to name your ad campaigns like a pro
Can you tell how every campaign is set up by looking at your ad accounts? What product is it promoting? Who is it targeting? If not, you might want to...
Complete Guide to Google Analytics UTM tagging
Google Analytics is by far the most used analytics tool. BuiltWith estimates that in 2024, more than 89% of all websites worldwide use Google Analytic...
How Does the Funnel Team Think About Attribution
The digital marketing landscape is one of endless opportunities. With an ever-growing set of tools and platforms to choose from, there is no shortage ...
