Marketing

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TikTok ads
Marketing

How to start using TikTok ads

TikTok ads can be a powerful resource in a digital marketer’s tool belt. After all, TikTok is one of the world’s fastest-growing and most popular soci...

Halloween email campaigns
Marketing

Five Halloween email campaign examples to hallo-win your audience

Now that spooky season has finally arrived again, marketers have a great opportunity to capitalize on the frighteningly festive holiday. One ghoulishl...

Google Performance Max
Marketing

The best practices for Google Performance Max

The new Google Performance Max is the latest campaign type to roll out from the online advertising and search giant. This new offering aims to connect...

Marketing Data

What is data-driven marketing?

At Funnel, data-driven marketing is a way of life. We use data to both measure and inform all of our marketing efforts. It is so ingrained into our DN...

Marketing

Marketing reporting automation: why and how to start

Marketing reporting automation can be a game changer for digital marketers. It can totally change your perspective on what’s possible in your role, re...

Sensitivity analysis definition
Marketing

Why you need to do a sensitivity analysis on your marketing funnel

Learn about: What is sensitivity analysis - Interview with Maximilian Lindhé from Growth Hackers Sthlm Why sensitivity analysis is important for marke...

Marketing

UTM and UTM convention best practices

UTM Tagging: How the Tracking Works UTMs are brief snippets of tracking code that are appended to the end of URLs. They divulge a range of key data po...

Marketing

Campaign naming conventions: how to name your ad campaigns like a pro

Can you tell how every campaign is set up by looking at your ad accounts? What product is it promoting? Who is it targeting? If not, you might want to...

Marketing

How to create UTM tracking URLs on Google Analytics: the complete guide

Google Analytics is by far the most used analytics tool. BuiltWith estimates that in 2024, more than 89% of all websites worldwide use Google Analytic...

How does Funnel think about attribution models
Marketing

How Does the Funnel Team Think About Attribution

The digital marketing landscape is one of endless opportunities. With an ever-growing set of tools and platforms to choose from, there is no shortage ...