Microsoft Advertising Connector

Connect Microsoft Advertising with Funnel to start collecting data from Bing Ads. Then, simply transform the data in any way needed and share the data with your data warehouse, or visualize it in your dashboarding tool.

Bing Ads logo

Funnel helps you to do reporting, build dashboards and better analyze data.

No more manual reporting

Tired of opening Excel or Google Sheets in one screen, and your data source in another? With Funnel, you don’t need to do any manual over typing of data anymore.

Combine metrics and dimensions

As a modern marketer, you manage multiple channels, budget and markets. Funnel makes it easy to combine data in the way that works for you.

Improve the performance of your campaigns

High data quality is essential to get the full picture of your marketing efforts. That way, you can improve performance, spend smarter and drive growth.

About this connector

Get more insights from your Microsoft Advertising data

With Microsoft Ads, advertisers can buy keyword targeted ads on both the Bing and Yahoo! search engines. Bing is not as popular as Google. However, advertisers have found Bing can be an effective way to reach a part of their target audience.

There are many benefits of centralizing your marketing data in Funnel:

  • Combine marketing data with sales or CRM data to get a more complete picture
  • Easily calculate total spend by combining spend data of different channels
  • Automate data sharing with platforms such as Google Data Studio without unneeded data, which ensures fast dashboards



What metrics and dimensions can I get?

The reports available through Funnel's Bing connector are divided into Regular metrics and Reach & Frequency metrics. For a complete overview of all metrics and dimensions you can get with our Bing Ads data connector, please take a look at the knowledge base.

Benefits of Funnel

220+ robust data connectors

No more broken API’s or dashboards with our data connectors. We integrate with over over 220 marketing platforms out of the box, and we also build connections to other data sources on request.

Get support when you need it

With Funnel you can pick a plan that is right for you. Whether you use our support chat or have a dedicated customer success partner, we will make sure you get the most out of your data.

Historical data is always there for you

Funnel collects data from 2 years back and keeps it safe for you. So you can switch data warehouses, or any other aspect of your stack and never have to worry about lost marketing data.

A secure and reliable solution

Security and reliability is our number one priority. We’ve had 99.99% uptime during the last 3 years, are GDPR compliant, and are ISO 27001 certified.

Trusted by 1000+ of world’s most data-driven companies