Facebook Ads changes to "Lifetime" Data sources

Last updated May 25 2021 1 minute read

Due to API changes introduced by Facebook, it will no longer be possible to get unlimited historical data. This affects non-aggregatable Facebook Ads source connected with a "Lifetime" time window.

Facebook still allows us to get 37 months of historical data.

To read up on the impact this may have on Reach and other non-aggregatable data, check out our knowledge base article on the subject.

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