Product Updates

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Facebook Ads: FB Pixel Custom Conversion

Written by Johannes Andreasson
We have added support for "FB Pixel Custom Conversion" in our Facebook Ads connector. To get it, select "Actions and Conversions" when connecting a new source, or reconfiguring an existing one. What data can I get from Facebook Ads?
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Topics: Facebook Ads

Get your "Shared items" metrics from Facebook Ads

Written by Johannes Andreasson
Funnel now offers "Shared items" metrics from Facebook Ads. These fields are available when the field group "Shared Items" is selected on connecting a source on Ad level. Currently Shared items metrics are not available in combination with any b...
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Topics: New Fields, Facebook Ads

Attribution setting available in Facebook Ads

Written by Johannes Andreasson
It's now possible to connect Facebook Ads sources with Attribution setting. Facebook has launched this concept as a replacement for their old Attribution windows functionality as a way to measure and optimize for conversions. See our help articl...
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Topics: Facebook Ads

Facebook Ads - Estimated Call Confirmation Clicks

Written by Gustav Karlsson
Funnel's Facebook Ads connector has been updated to support the metric Estimated Call Confirmation Clicks. To read more about the data you can get through Funnel's Facebook Ads connector have a look at the What data can I get from Facebook Ads? ...
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Topics: Facebook Ads

Facebook Ads changes to "Lifetime" Data sources

Written by Johannes Andreasson
Due to API changes introduced by Facebook, it will no longer be possible to get unlimited historical data. This affects non-aggregatable Facebook Ads source connected with a "Lifetime" time window. Facebook still allows us to get 37 months of hi...
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Topics: Facebook Ads

Connect Facebook Ads with click-through attribution only

Written by Johannes Andreasson
We've made view-through attribution optional. This means it is now possible to connect a Facebook Ads source using a click-through attribution window only. See all available fields from Facebook Ads
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Topics: Facebook Ads

Facebook Ads stops supporting several attribution windows

Written by Johannes Andreasson
As have been reported earlier, Facebook has for some time been planning on removing certain attribution windows for Facebook Ads. These changes have now taken place. This means that since the 27th of April 2021, it's not possible to connect new ...
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Topics: Facebook Ads