Google Analytics: Standard rules for G4

February 25, 2022
1 minute read

In order to make GA4 data easier to work with, we've now introduced it into our standard rule model.

This means the following custom fields will be automatically populated with GA4 data:
  • Ad group
  • Campaign
  • Keyword
  • Search term
  • Country code
  • Traffic source
  • Media type
  • Paid / Organic